Tender

Provision of Digital Marketing Services

UNIVERSITY OF CUMBRIA

This public procurement record has 8 releases in its history.

TenderAmendment

04 May 2018 at 09:41

TenderAmendment

04 May 2018 at 09:41

TenderAmendment

06 Apr 2018 at 14:33

TenderAmendment

05 Apr 2018 at 14:14

TenderAmendment

04 Apr 2018 at 08:16

TenderAmendment

04 Apr 2018 at 08:14

TenderAmendment

04 Apr 2018 at 08:13

Tender

03 Apr 2018 at 08:22

Summary of the contracting process

The University of Cumbria is seeking to procure digital marketing services under the title "Provision of Digital Marketing Services". This procurement falls within the advertising and marketing services sector, specifically aiming to enhance student recruitment strategies amidst declining enrolments in higher education. The tender is currently in the active stage and is open for submissions until 9th May 2018. The contract period is set to commence on 1st August 2018 and will run until 31st July 2019, with submissions to be delivered to the university's address in Carlisle, located within the North West region of the United Kingdom. This opportunity is part of an open procurement process, with no restrictions on participation from small and medium-sized enterprises (SMEs).

This tender presents a significant growth opportunity for digital marketing agencies, particularly those specialising in content marketing, conversion rate optimisation (CRO), and digital media strategies. Agencies that have a dynamic approach to student recruitment and a proven track record of increasing market reach across diverse channels—including websites, emails, and social media—will be particularly well-suited to compete for this contract. By collaborating with the University of Cumbria, successful bidders can gain valuable experience and recognition within the educational sector, positioning themselves as leaders in innovative marketing solutions for higher education institutions.

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Notice Title

Provision of Digital Marketing Services

Notice Description

Nationwide the number of young and mature students entering higher education has decreased significantly over recent years, resulting in a more competitive environment for universities and an ever-pressing need for innovation and pioneering spirit. The University of Cumbria are seeking to work with a passionate digital marketing agency to create a new, dynamic student recruitment strategy for 2018/19 and beyond. Using a highly insight-driven methodology, and with the application of a range of content delivery channels and robust monitoring tools, this tender invites experts in CRO strategy, content marketing and digital media to work with the university to craft a sector-leading approach to increasing market reach, content sharing and conversion across the core website, email, social media and the various other marketing channels. For more information and access to the ITT document, please go to https://in-tendhost.co.uk/universityofcumbria. Additional information: Is a Recurrent Procurement Type? : No

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-c8ae6599-6ef6-4cc4-8d9e-ae2f7e5d142b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/bdd32a18-15b0-4abb-8e53-b804ce8edf43
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
4 May 20187 years ago
Submission Deadline
9 May 2018Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 Jul 2018 - 31 Jul 2019 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF CUMBRIA
Contact Name
Brett Dixon
Contact Email
brett.dixon@cumbria.ac.uk
Contact Phone
01228 616265

Buyer Location

Locality
CUMBRIA
Postcode
CA1 2HH
Post Town
Carlisle
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD1 Cumbria
Small Region (ITL 3)
TLD13 Cumberland
Delivery Location
TLD North West (England)

Local Authority
Cumberland
Electoral Ward
Castle
Westminster Constituency
Carlisle

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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