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Destination Copywriting Campaign - AWARD

West Midlands Growth Company Ltd e-Tendering

This public procurement record has 1 release in its history.

Award

28 Sep 2026 at 13:46

Award Notice
Summary of the contracting process

West Midlands Growth Company appointed a specialist copywriting supplier to develop an international-facing destination marketing campaign. The work is intended to build local pride and create an emotional connection with visitors and business decision-makers by highlighting how Birmingham and the wider West Midlands have influenced, pioneered and shaped the world. The resulting promotional copy is for the Growth Company, its partners and stakeholders to use in marketing the destination. This is a marketing services requirement focused on strategic, high-impact campaign copy rather than general-purpose writing. The buyer is West Midlands Growth Company Ltd, based in Birmingham, and the campaign promotes Birmingham and the West Midlands to audiences locally and internationally.

The procurement is complete and has been awarded to Brooko Studio. The award was made on 8 September 2026, for £29,500. The contract period runs from 14 September 2026 to 31 March 2027. The tender deadline was 7 August 2026 at 12:00. The procurement method is described as “Other”; no further procedure detail is available here. The contract is presented as a single campaign requirement, with no separate lots described. The published outcome identifies the successful supplier, but gives no breakdown of evaluation criteria or scoring. The campaign is intended to produce high-impact promotional copy for the Growth Company and its partners, explaining the destination’s influence and achievements to local and international audiences.

For a future requirement of this kind, a credible competitor would need to show specialist copywriting capability and the ability to develop persuasive, high-impact destination marketing for international audiences. The work calls for more than polished prose: the supplier must turn the West Midlands’ history of influence, pioneering activity and global impact into a clear campaign idea that can build local pride and connect with visitors and business decision-makers. Experience writing promotional copy for organisations and their partners or stakeholders would be relevant to the intended use. The award shows that this buyer has commissioned a focused copywriting campaign, rather than a broad marketing delivery service; suppliers whose strengths are mainly unrelated marketing disciplines may be less well matched.

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Notice Information

Notice Title

Destination Copywriting Campaign - AWARD

Notice Description

Project Aims To create a campaign that inspires pride among local audiences and builds an emotional connection with visitors and business decision-makers, by revealing the surprising ways Birmingham and the West Midlands have influenced, pioneered and shaped the world. WMGC are looking to appoint a specialist copywriting agency/freelancer to develop high-impact, international-facing marketing copy that the West Midlands Growth Company, its partners and stakeholders can use for promotional purposes.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-cacedc27-8a00-445f-8c6e-8c65869a49d8
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/2ed62b69-82b0-49f9-96e5-89a508bc9db0
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£29,500 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
28 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
8 Sep 20264 weeks ago
Contract Period
14 Sep 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
West Midlands Growth Company Ltd e-Tendering
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 6AT
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

Brooko Studio

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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