Tender

West Midlands Perceptions Study 2024

WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING

This public procurement record has 1 release in its history.

Tender

24 Jun 2024 at 14:46

Tender Notice
Summary of the contracting process

The West Midlands Growth Company (WMGC) is looking to conduct an annual perception study for the West Midlands region. The tender titled "West Midlands Perceptions Study 2024" aims to track progress on key perception metrics like awareness, sentiment, and consideration. The study will target both domestic and overseas visitors, as well as key intermediaries influencing investment. The procurement is currently in the tender stage, with a deadline for submissions by July 19, 2024. The contract period is set to start on August 12, 2024, and end on January 31, 2025.

This opportunity for market research services offers SMEs a chance to contribute to the growth of the West Midlands region. Businesses in the market research, economic research, and research consultancy services sectors would be well-suited to compete for this contract. The open procedure below the threshold allows for a competitive bidding process, providing a fair chance for suitable businesses to showcase their capabilities. The study's focus on evaluating marcomms strategies and tactics also presents a growth opportunity for businesses in the design and execution of research and development sector.

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Notice Information

Notice Title

West Midlands Perceptions Study 2024

Notice Description

The West Midlands Growth Company (WMGC) has a requirement to appoint a sole provider to conduct an annual perception survey / study and provide associated output reporting for the West Midlands region against a series of defined key perception metrics. This piece of work needs to track progress against a series of key perceptions metrics (i) awareness/familiarity with the region's offer as an investment, business and tourism destination. (ii) positive/negative sentiment about the region's offer and (iii) consideration of the region's offer - i.e. likelihood of recommending, investing in or visiting the West Midlands. It needs to target the following key audiences (i) domestic and overseas visitors and (ii) key intermediaries that influence investment in the West Midlands - to include investment advisers, business conference organisers, sporting event organisers and travel trade professionals and a range of priority markets. These will be based on the region's new Internationalisation Strategy and will be agreed with the successful supplier. It needs to track the effectiveness of our marcomms activity in terms of (i) market cut through - the proportion of our target audiences in key target markets that can recall our campaigns and (ii) the uplift in visibility/awareness, positive sentiment and consideration achieved. It also needs to inform the marcomms strategies and tactics of WMGC and its regional partners- providing insights on the perceived strengths and weaknesses of the region's offer, what our target audiences associate the region and the most effective communication channels. Additional information: Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-cd66f7bb-1a40-4b0e-9c06-2e06b133a723
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f4596fd1-874a-45d4-960d-bc54bbea66b5
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

73110000 - Research services

73210000 - Research consultancy services

73300000 - Design and execution of research and development

79310000 - Market research services

79311400 - Economic research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
24 Jun 20241 years ago
Submission Deadline
19 Jul 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
12 Aug 2024 - 31 Jan 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING
Contact Name
Zoe Middleton
Contact Email
zoe.middleton@wmgrowth.com
Contact Phone
07483078415

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 6AT
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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