D3 Tenders | Tender for the Provision of Marketing, Communications and Experiential Activity for National Museums Liverpool's BEES A Story of Survival Immersive Experience and NML Strategic Marketing and Communication Campaigns

Notice Information

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Notice Title

Tender for the Provision of Marketing, Communications and Experiential Activity for National Museums Liverpool's BEES A Story of Survival Immersive Experience and NML Strategic Marketing and Communication Campaigns

Notice Description

National Museums Liverpool is seeking to appoint a supplier to develop strategic marketing and communications campaigns. The principal scope of this tender is to develop a strategic marketing and communications campaign to promote NMLs exhibition project BEES A Story of Survival immersive experience. The appointed supplier will be required to plan and deliver a powerful and artistic marketing campaign through print, digital media and out of home tactics, including the concept and delivery of experiential activity and animation, press drops, opportunistic moments, and promotional stunts. National Museums Liverpool's organisation mission is to create memorable experiences for everyone, and we want this major exhibition and its campaign tactics to reflect this. This experience will be the first of its kind, so it's vital our appointed supplier effectively and powerfully attract audiences as defined in Section 1.4 in the Main Invitation to Tender document. The overall aim of the exhibition is to engage with our visitors through a harmony of art and science to excite and educate on the wonder of bees, reconsider the world around them and take action to help to protect our environment and these wonderful creatures. The aim of the campaign is to attract 63,450 visitors to the experience from the Northwest region and extending reach and engagement across the UK. The duration of BEES: A Story of Survival immersive experience exhibition project is from w/c 10 July 2023 to 30 June 2025. Subject to other additional NML strategic marketing and communication campaign requirements, funding and ongoing satisfactory contract performance, any contract awarded under this tender may be extended with the appointed supplier, for up to a further 2 years until 30 June 2027. The contract value in respect of National Museums Liverpool's BEES A Story of Survival immersive experience project; concept creation and delivery of experiential animation, print media, digital and outdoor media advertising and PR activity is approximated to be PS80,000 excluding VAT; (or PS96,000 including VAT). Subject to this contract being extended for wider NML marketing and communication campaigns to the maximum potential contract term, the total value of all contracts awarded is estimated to be up to 160,000 GBP excluding VAT; (or 192,000 GBP including VAT). Whilst the appointed provider may be awarded the contract for BEES: A Story of Survival immersive experience, no guarantee can be given regarding the volume, nor value, of business placed. Tenderers are advised that subject to exhibition programmes and internal governance arrangements during the contract term, NML may tender and award marketing and communications campaign work to other suppliers to service NML's requirements. The appointed contractor may therefore be required to service requirements, below, or in addition to, what has been initially specified within this tender. Additional information: National Museums Liverpool is seeking to appoint a supplier to develop strategic marketing and communications campaigns. The principal scope of this tender is to develop a strategic marketing and communications campaign to promote NML's exhibition project BEES: A Story of Survival immersive experience. The appointed supplier will be required to plan and deliver a powerful and artistic marketing campaign through print, digital media and out of home tactics, including the concept and delivery of experiential activity and animation, press drops, opportunistic moments, and promotional stunts. Your organisation is invited to register at https://in-tendhost.co.uk/nationalmuseumsliverpool. To participate in this opportunity, tenderers will be requested to log into In-Tend, download, complete and upload the completed procurement documents by the closing date and time for return of submissions. Further details are provided in the procurement documents. Registration to In-Tend is free of charge for tenderers and also provides registered organisations with access to participate in opportunities not just for National Museums Liverpool but also other organisations in the UK. Should your organisation experience any technical difficulties with registering or using the In-Tend portal please contact In-Tend on 0845 557 8079 / 0114 407 0065 (Mondays to Fridays 8.30am to 5pm); or email support@in-tend.co.uk. Is a Recurrent Procurement Type? : No

Notice Details

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Publication & Lifecycle

Open Contracting ID: ocds-b5fd17-cf10908a-795b-474d-aa30-655ad1f2d777
Publication Source: Contracts Finder
Latest Notice: https://www.contractsfinder.service.gov.uk/Notice/a07a6843-b846-4752-ba3a-f143b75fd73d
Current Stage: Tender
All Stages: Tender

Procurement Classification

Notice Type: Tender Notice
Procurement Type: Standard
Procurement Category: Services
Procurement Method: Open
Procurement Method Details: Open procedure (below threshold)
Tender Suitability: SME
Awardee Scale: Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341200 - Advertising management services

79341400 - Advertising campaign services

79342000 - Marketing services

Notice Value(s)

Tender Value: £192,000 £100K-£500K
Lots Value: Not specified
Awards Value: Not specified
Contracts Value: Not specified

Notice Dates

Publication Date: 6 Jun 20232 years ago
Submission Deadline: 3 Jul 2023Expired
Future Notice Date: Not specified
Award Date: Not specified
Contract Period: 10 Jul 2023 - 30 Jun 2025 1-2 years
Recurrence: Not specified

Notice Status

Tender Status: Active
Lots Status: Not Specified
Awards Status: Not Specified
Contracts Status: Not Specified

Buyer & Supplier

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Contracting Authority (Buyer)

Main Buyer: NATIONAL MUSEUMS LIVERPOOL
Contact Name: Available with D3 Tenders Premium →
Contact Email: Available with D3 Tenders Premium →
Contact Phone: Available with D3 Tenders Premium →

Buyer Location

Locality: MERSYSIDE
Postcode: L3 8EN
Post Town: Liverpool
Country: England
Major Region (ITL 1): TLD North West (England)
Basic Region (ITL 2): TLD7 Merseyside
Small Region (ITL 3): TLD72 Liverpool
Delivery Location: Not specified
Local Authority: Liverpool
Electoral Ward: City Centre North
Westminster Constituency: Liverpool Riverside

Further Information

Notice Documents

https://www.contractsfinder.service.gov.uk/Notice/a07a6843-b846-4752-ba3a-f143b75fd73d
6th June 2023 - Opportunity notice on Contracts Finder
https://in-tendhost.co.uk/nationalmuseumsliverpool/aspx/
Additional information on how to apply for this contract

Notice URLs

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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