Tender

T20/33_Search Engine Optimisation (SEO)

ANGLIA RUSKIN UNIVERSITY

This public procurement record has 2 releases in its history.

TenderAmendment

01 Jun 2021 at 14:56

Tender Notice
Tender

01 Jun 2021 at 14:56

Tender Notice
Summary of the contracting process

Anglia Ruskin University is currently conducting a tender process for "T20/33_Search Engine Optimisation (SEO)" services, focusing on data analysis and web search engine provision. The procurement is in the Tender stage, with a closing date for submissions of 12 noon on 1 July 2021. Interested parties should note that registration on the Anglia Ruskin University eTendering system is required to access and submit the necessary documents. The contract period will commence on 1 October 2021 and end on 30 September 2023, with delivery required at the university located in Chelmsford, Essex.

This tender presents a compelling opportunity for businesses specialising in search engine optimisation, data services, and consultancy. Agencies with expertise in strategic digital marketing, technical SEO, and data analysis would be well-suited to compete, particularly those capable of providing tailored support and ongoing optimisation strategies. Successful candidates will provide valuable SEO services to enhance the university’s online visibility and performance, potentially establishing long-term collaborative relationships with a prominent educational institution.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

T20/33_Search Engine Optimisation (SEO)

Notice Description

Please find attached documents relating to the tender for Search Engine Optimisation (SEO) tender for Anglia Ruskin University. Please note the closing date for your Selection Questionnaire submission(s) is 12 noon on 1 July 2021. Please do not complete the Invitation to tender (ITT) documentation. You will be informed whether you have progressed to the ITT stage. Tenderers must check that all the documents listed in the contents have been received and are complete in all respects. Documents that must be returned to us completed in full are: 20210601_SQ Tenderers are to note lodgement of large electronic files may take time and as such tenderers must allow sufficient time to fully transmit all files prior to the closing time. Please see paragraph 1.16 of the Tender Information document for further information. End date for Contract Finder is for information only. Additional information: https://in-tendhost.co.uk/angliaruskinuniversity/ The tender is being conducted electronically using the Anglia Ruskin University eTendering system which can be found at https://in-tendhost.co.uk/angliaruskinuniversity/ . To receive documents, the users must first register and obtain log in details. Existing users should log in to the website and express interest. Delivery Notes The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised. We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration. Over a 6 month period we would expect the following elements to be addressed: In terms of consultancy, the University requires: o Strategised SEO programme to enable us to complete on terms at all levels of the sales funnel o Identification of key search terms which could aid visibility o Review of target landing pages and assess their ability to rank for target keywords o Identification of any content gaps o Advice on actions required to preserve SEO during projects such as content mergers and IA updates o Identify and prioritise influencers who could provide valuable backlinks For page level optimisation we require the agency to: o Recommend and advise on target keywords o Provide ongoing on-page optimisation of agreed course keywords o Provide ongoing on-page optimisation of agreed support keywords For technical SEO checks we require: o Regular technical SEO check to maintain technical best practice o Advice on how to address and resolve any technical SEO issues o Advice on how to address Sitecore specific issues For Reporting we require the agency to: o Advise on appropriate tracking and measurement to determine success o Provide regular reports with agreed metrics to show progress and ROI o Reports summarising advice and strategies to improve SEO. Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-cf6bbd94-7c48-4b67-b3cd-4647b6c27c09
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/fee8c816-b290-4bdb-9f9c-9f1404557a1d
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure (above threshold)
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72300000 - Data services

72316000 - Data analysis services

72414000 - Web search engine providers

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
1 Jun 20214 years ago
Submission Deadline
30 Jun 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Oct 2021 - 30 Sep 2023 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ANGLIA RUSKIN UNIVERSITY
Contact Name
Procurement Department
Contact Email
procurement@anglia.ac.uk
Contact Phone
0845 196 5933

Buyer Location

Locality
ESSEX
Postcode
CM1 1SQ
Post Town
Chelmsford
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH3 Essex
Small Region (ITL 3)
TLH36 Heart of Essex
Delivery Location
Not specified
Local Authority
Chelmsford
Electoral Ward
Marconi
Westminster Constituency
Chelmsford

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-cf6bbd94-7c48-4b67-b3cd-4647b6c27c09-2021-06-01T15:56:38+01:00",
    "date": "2021-06-01T15:56:38+01:00",
    "ocid": "ocds-b5fd17-cf6bbd94-7c48-4b67-b3cd-4647b6c27c09",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "T20/33",
        "title": "T20/33_Search Engine Optimisation (SEO)",
        "description": "Please find attached documents relating to the tender for Search Engine Optimisation (SEO) tender for Anglia Ruskin University. Please note the closing date for your Selection Questionnaire submission(s) is 12 noon on 1 July 2021. Please do not complete the Invitation to tender (ITT) documentation. You will be informed whether you have progressed to the ITT stage. Tenderers must check that all the documents listed in the contents have been received and are complete in all respects. Documents that must be returned to us completed in full are: 20210601_SQ Tenderers are to note lodgement of large electronic files may take time and as such tenderers must allow sufficient time to fully transmit all files prior to the closing time. Please see paragraph 1.16 of the Tender Information document for further information. End date for Contract Finder is for information only. Additional information: https://in-tendhost.co.uk/angliaruskinuniversity/ The tender is being conducted electronically using the Anglia Ruskin University eTendering system which can be found at https://in-tendhost.co.uk/angliaruskinuniversity/ . To receive documents, the users must first register and obtain log in details. Existing users should log in to the website and express interest. Delivery Notes The University is looking to appoint one agency to provide strategic advice and technical capability to ensure the ARU website, delivered by Sitecore, is fully optimised. We are looking to secure 5 days of SEO support per month focussing on agreed priorities to be determined by the agency and University. The number of days per month may vary throughout the contract duration. Over a 6 month period we would expect the following elements to be addressed: In terms of consultancy, the University requires: o Strategised SEO programme to enable us to complete on terms at all levels of the sales funnel o Identification of key search terms which could aid visibility o Review of target landing pages and assess their ability to rank for target keywords o Identification of any content gaps o Advice on actions required to preserve SEO during projects such as content mergers and IA updates o Identify and prioritise influencers who could provide valuable backlinks For page level optimisation we require the agency to: o Recommend and advise on target keywords o Provide ongoing on-page optimisation of agreed course keywords o Provide ongoing on-page optimisation of agreed support keywords For technical SEO checks we require: o Regular technical SEO check to maintain technical best practice o Advice on how to address and resolve any technical SEO issues o Advice on how to address Sitecore specific issues For Reporting we require the agency to: o Advise on appropriate tracking and measurement to determine success o Provide regular reports with agreed metrics to show progress and ROI o Reports summarising advice and strategies to improve SEO. Is a Recurrent Procurement Type? : No",
        "datePublished": "2021-06-01T15:56:27+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "72316000",
            "description": "Data analysis services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "72414000",
                "description": "Web search engine providers"
            },
            {
                "scheme": "CPV",
                "id": "72300000",
                "description": "Data services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "CM1 1SQ"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    },
                    {
                        "postalCode": "CM1 1SQ"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure (above threshold)",
        "tenderPeriod": {
            "endDate": "2021-06-30T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2021-10-01T01:00:00+01:00",
            "endDate": "2023-09-30T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/fee8c816-b290-4bdb-9f9c-9f1404557a1d",
                "datePublished": "2021-06-01T15:56:27+01:00",
                "format": "text/html",
                "language": "en",
                "dateModified": "2021-06-01T15:56:38+01:00"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Additional information on how to apply for this contract",
                "url": "https://in-tendhost.co.uk/angliaruskinuniversity/aspx/"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-45522",
            "name": "Anglia Ruskin University",
            "identifier": {
                "legalName": "Anglia Ruskin University"
            },
            "address": {
                "streetAddress": "Bishop Hall Lane, Chelmsford",
                "locality": "Essex",
                "postalCode": "CM1 1SQ",
                "countryName": "UK"
            },
            "contactPoint": {
                "name": "Procurement Department",
                "email": "procurement@anglia.ac.uk",
                "telephone": "0845 196 5933"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-45522",
        "name": "Anglia Ruskin University"
    }
}