Tender

GB-London: BTA907 VisitEngland & DMO Content Co-Creation

BRITISH TOURIST AUTHORITY

This public procurement record has 1 release in its history.

Tender

05 Feb 2018 at 11:58

Tender Notice
Summary of the contracting process

The British Tourist Authority is conducting a procurement process titled "GB-London: BTA907 VisitEngland & DMO Content Co-Creation". This initiative falls under the services category, specifically focusing on direct marketing services. The procurement stage is currently in the tender phase, with submissions due by 12th February 2018. The contract period is set to commence on 19th February 2018 and conclude on 30th March 2018. The project will be implemented in London, United Kingdom, and is backed by an estimated contract value of £25,000, with a minimum bid amount of £10,000. The procurement method used for this tender is an open procedure.

This tender presents a significant opportunity for small and medium enterprises looking to grow their business in the marketing sector. Businesses that specialise in content creation and delivery, particularly those with experience working with Destination Marketing Organisations (DMOs) and tourism content, will be well-suited to participate. The project's focus on developing innovative marketing strategies and tools provides a platform for successful bidders to engage with the British Tourist Authority and potentially expand their portfolio of clients within the tourism industry.

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Notice Information

Notice Title

GB-London: BTA907 VisitEngland & DMO Content Co-Creation

Notice Description

VisitBritain/VisitEngland recognises that it needs to change the way it engages with Destination Marketing Organisations (DMOs) around content. We want to work with a small number (three or four) of DMOs on a new test-and-learn project to develop a new approach hand-in-hand. The project is a critical element of our marketing transformation and will be a key pilot for our new content strategy, helping to establish: *How content creation and delivery can be aligned to business priorities and customer needs *KPIs and how VB/VE can feedback to DMOs on how their content is used and how it performs *What tools/briefs VB/VE should be sharing with destinations to guide their content creation *A more comprehensive understanding of what content performs most strongly This project is being funded by VisitEngland, so this initial phase is open to destinations in England only. If successful, it is anticipated there will be further phases. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-cf9c0b8a-0253-4e80-921c-68cdcd29b2aa
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/471caad5-324d-4184-a959-2bb006975ccc
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342100 - Direct marketing services

Notice Value(s)

Tender Value
£25,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
5 Feb 20188 years ago
Submission Deadline
12 Feb 2018Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
19 Feb 2018 - 30 Mar 2018 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1H 0ET
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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