Award

Apprenticeships Campaign

DEPARTMENT FOR EDUCATION

This public procurement record has 2 releases in its history.

AwardUpdate

09 Jan 2020 at 10:01

Award Notice
Award

30 Jan 2019 at 09:51

Award Notice
Summary of the contracting process

The Department for Education is conducting a public procurement process for an "Apprenticeships Campaign" valued at £4,500,000. This initiative falls under the advertising and marketing services industry and encompasses a contract period from 1st November 2018 to 31st March 2020. The procurement method used is selective, via a call-off from a framework agreement, and the tender period ended on 26th October 2018. The work involves acting as the lead creative agency for an integrated communication and engagement framework related to the apprenticeship programme, providing digital and physical products, and working closely with delivery bodies to implement a national marketing campaign.

This tender presents significant opportunities for businesses looking to expand their service offerings in marketing and advertising. Companies with expertise in creative agency work, strategic communication, and digital product development would be well-suited to compete for this contract. The focus on high-quality marketing campaigns means that both small and medium-sized enterprises (SMEs) with innovative ideas and the capability to deliver integrated solutions are particularly encouraged to participate, fostering growth in the creative sector.

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Notice Information

Notice Title

Apprenticeships Campaign

Notice Description

Act as lead creative agency for the integrated communication and engagement framework for the apprenticeship programme, working with DfE and its delivery bodies to implement the national marketing campaign. This will include: * Supporting elements of NAS 'Business as usual' comms * Producing digital and physical products * Supporting key strategic elements such as insight, evaluation and events programmes, as well as wider integration with technical education communications and digital for DfE and ESFA The scope of work and content of the strategic framework and national campaign will be agreed on an annual basis subject to internal DfE and Cabinet Office approvals but will include all activity within scope of Cabinet Office controls for communication spend and any other digital and programme elements that support these deliverables.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-cffa5404-497a-41d1-9ce3-64bd0ca9a204
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/67e16440-9fb3-4cc6-9455-1a617cef5c76
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£4,500,000 £1M-£10M
Lots Value
Not specified
Awards Value
£4,500,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
9 Jan 20206 years ago
Submission Deadline
26 Oct 2018Expired
Future Notice Date
Not specified
Award Date
31 Oct 20187 years ago
Contract Period
1 Nov 2018 - 31 Mar 2020 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR EDUCATION
Contact Name
Not specified
Contact Email
rebecca.thould@education.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1P 3BT
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

M&C SAATCHI (UK

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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