Award

Trade & Investment Integrated Campaign

WEST YORKSHIRE COMBINED AUTHORITY

This public procurement record has 1 release in its history.

Award

11 Dec 2024 at 16:30

Award Notice
Summary of the contracting process

The West Yorkshire Combined Authority has completed a selective procurement process for marketing consultancy services to promote the West Yorkshire region as a prime destination for investment, work, and living. The contract, titled "Trade & Investment Integrated Campaign," falls under the advertising and marketing services industry. The marketing campaign aims to bolster the region's attractiveness and competitiveness internationally. The tender period ended on 30 August 2024, with a contract period from 10 December 2024 to 10 June 2025. The project serves various locations including the United Kingdom, Europe, and other global regions, with a contract value of £78,372.

This tender presents a significant opportunity for businesses in the marketing and advertising industries to showcase their expertise in elevating regional profiles. Particularly, large companies that specialise in marketing management and advertising consultancy services can benefit from such contracts by expanding their portfolio and securing high-profile projects. Companies like McCann Erickson Central Limited, which won this tender, illustrate the potential for growth and market presence enhancement through such government contracts.

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Notice Information

Notice Title

Trade & Investment Integrated Campaign

Notice Description

West Yorkshire Combined Authority desires to acquire marketing consultancy services to position and promote West Yorkshire region as both the best place to invest, work and live in the UK, and, an internationally competitive and important region in its own right, with the ultimate aim of generating investment in the region.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-d17507b6-86c6-4ad8-a40c-ca16bd6bcfa7
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ea9ab42e-8689-4915-abc7-feace042077e
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341100 - Advertising consultancy services

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£80,000 Under £100K
Lots Value
Not specified
Awards Value
£78,372 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
11 Dec 20241 years ago
Submission Deadline
30 Aug 2024Expired
Future Notice Date
Not specified
Award Date
9 Dec 20241 years ago
Contract Period
10 Dec 2024 - 10 Jun 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST YORKSHIRE COMBINED AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LEEDS
Postcode
LS1 2DE
Post Town
Leeds
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE42 Leeds
Delivery Location
Not specified
Local Authority
Leeds
Electoral Ward
Little London & Woodhouse
Westminster Constituency
Leeds Central and Headingley

Supplier Information

Number of Suppliers
1
Supplier Name

MCCANN ERICKSON CENTRAL

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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