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SE1231 - Activity Check-In Qualitative

Sport England

This public procurement record has 1 release in its history.

Award

01 Oct 2026 at 12:23

Award Notice
Summary of the contracting process

Sport England commissioned qualitative research into the population’s participation in sport and physical activity. The work is intended to build understanding of how participation is changing, what shapes people’s behaviours and attitudes, and what those findings mean for Sport England and its partners. The research will inform the organisation’s 2026–31 medium-term plan, part of its Uniting the Movement strategy. This is a research services requirement, with delivery locations covering the United Kingdom and a range of international areas. The buying organisation is Sport England.

The procurement is complete and has been awarded. Sport England used a selective call-off from a dynamic purchasing system. The tender deadline was 16 February 2026. The contract was awarded to Thinks Insight and Strategy (Britain Thinks) Ltd on 4 September 2026, at an awarded value of £300,000. The contract period runs from 4 September 2026 to 3 October 2029. The procurement is classified as a service. No lots or evaluation criteria are recorded in the available process information.

For suppliers considering similar future work for Sport England, this award demonstrates demand for qualitative research that can explain public engagement with sport and physical activity, changes over time, and the factors shaping behaviours and attitudes. A credible competitor would need to design and deliver research that produces useful insight about the population and translates findings into implications for Sport England and its partners’ strategic work. The awarded supplier is a large research and insight company, and the opportunity was marked as unsuitable for SMEs and voluntary, community and social enterprises. The work therefore points towards a requirement for substantial research capability and the ability to deliver evidence relevant to a national strategy.

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Notice Information

Notice Title

SE1231 - Activity Check-In Qualitative

Notice Description

Sport England is seeking to retender our Activity Check-In research to further develop our understanding of the population's engagement with sport and physical activity, how this is changing, what is influencing or driving different behaviours and attitudes, and the implications this has for the work of Sport England and our partners. This work will play an important role in enabling us to build the insight required to deliver our medium-term plan for 2026-31, which is the next phase of our Uniting the Movement strategy.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-d2f21870-75de-4915-9690-c7d53e0da8bc
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/10012254-df2a-4f24-8ec0-70fcf44471dd
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
£300,000 £100K-£500K
Lots Value
Not specified
Awards Value
£300,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
1 Oct 20265 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
4 Sep 20261 months ago
Contract Period
4 Sep 2026 - 3 Oct 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Sport England
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LOUGHBOROUGH
Postcode
LE11 3QF
Postcode Area
Leicester
Country
England
Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF22 Leicestershire CC and Rutland
Delivery Location
Not specified
Local Authority
Charnwood
Electoral Ward
Loughborough Ashby
Westminster Constituency
Loughborough

Supplier Information

Number of Suppliers
1
Supplier Name

Thinks Insight & Strategy

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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