Notice Information
Notice Title
Paid Media - Coast Clever Campaign 2023
Notice Description
This call-off purchase relates to paid media services for the MCAs Coast Clever campaign to cover Meta and Snapchat and will be optimised towards awareness as a main buying objective. The paid media approach on Meta will focus on increasing ad recall of the His Majesty Coastguard message which will support the brand lift study to measure the effectiveness of the social media adverts. Targeting on Meta will include 6 ad sets split into two main demographic groups, including men aged 18-30 and men aged 31-64. Additionally the targeting will also be divided by location to target difference coastal regions. Depending on the areas, there will be three categories, Tides, Mud and Cliffs. The campaign will run from the 29th of June to the 10th of August.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-b5fd17-d4d1ec59-8dd3-41de-9fc5-9f41d2f4a7b5
- Publication Source
- Contracts Finder
- Latest Notice
- https://www.contractsfinder.service.gov.uk/Notice/ba75fa5a-6777-4755-9135-92278f81ba94
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- Award Notice
- Procurement Type
- Framework
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Call-off from a framework agreement
- Tender Suitability
- Not specified
- Awardee Scale
- Large
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79341000 - Advertising services
Notice Value(s)
- Tender Value
- £185,000 £100K-£500K
- Lots Value
- Not specified
- Awards Value
- £50,185,000 £10M-£100M
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 19 May 20232 years ago
- Submission Deadline
- 17 May 2023Expired
- Future Notice Date
- Not specified
- Award Date
- 19 Jun 20223 years ago
- Contract Period
- 28 Jun 2023 - 10 Aug 2023 1-6 months
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Not Specified
- Awards Status
- Active
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- MCA - MARITIME AND COASTGUARD AGENCY
- Additional Buyers
- Contact Name
- Department for Transport
- Contact Email
- contracts@mcga.gov.uk, dftprocurement@dft.gov.uk
- Contact Phone
- Not specified
Buyer Location
- Locality
- LONDON
- Postcode
- SW1P 4DR
- Post Town
- South West London
- Country
- England
-
- Major Region (ITL 1)
- TLJ South East (England)
- Basic Region (ITL 2)
- TLJ3 Hampshire and Isle of Wight
- Small Region (ITL 3)
- TLJ32 Southampton
- Delivery Location
- TLK South West (England)
-
- Local Authority
- Southampton
- Electoral Ward
- Banister & Polygon
- Westminster Constituency
- Southampton Itchen
Further Information
Notice Documents
-
https://www.contractsfinder.service.gov.uk/Notice/ba75fa5a-6777-4755-9135-92278f81ba94
19th May 2023 - Awarded contract notice on Contracts Finder -
https://www.contractsfinder.service.gov.uk/Notice/dab98f96-8349-4471-9a2f-941ccf55032d
11th July 2022 - Awarded contract notice on Contracts Finder
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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