Tender

Jubilee2 Leisure Facility - Marketing Services

NEWCASTLE-UNDER-LYME BOROUGH COUNCIL

This public procurement record has 1 release in its history.

Tender

22 May 2024 at 16:45

Tender Notice
Summary of the contracting process

The Newcastle-under-Lyme Borough Council has initiated a tender process for marketing services for their leisure facility, Jubilee2. The objective is to enhance the commercial viability of services and increase engagement through digital channels. The tender is classified under advertising and marketing services, with a contract value of £46,000 GBP. The procurement method is an open procedure (below threshold), with the tender period ending on 24th June 2024 and the contract period starting on 6th August 2024 in the West Midlands, United Kingdom.

This tender by Newcastle-under-Lyme Borough Council presents an opportunity for digital marketing companies specialising in advertising and marketing services to compete. Small and medium-sized enterprises (SMEs) would find this tender particularly suitable. Businesses interested in promoting leisure destinations and increasing online engagement can leverage this opportunity to collaborate with the Council and contribute to the growth of Jubilee2's online presence and customer base.

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Notice Information

Notice Title

Jubilee2 Leisure Facility - Marketing Services

Notice Description

The Borough Council of Newcastle-under-Lyme's Leisure facility Jubilee2 needs to build upon the excellent recovery since the Covid-19 pandemic, maintain its position a premier leisure facility in the Borough, attract new audiences through innovation, improve customer retention, and enhance the overall commercial viability of services. The Council are therefore are looking to commission a digital marketing partner to meet the following objectives: a) Help to raise the profile of Jubilee2 as a leisure destination through digital channels, and increase engagement with, Jubilee2 online presence, maximise search engine optimisation help promote PR coverage and optimise content on the website via Juilee2's digital channels and paid advertising. b) Generate in-bound leads and enquiries (including lead generation from dedicated landing/promotional pages away from the Councils main website, transferring leads to the business development team at Jubilee2. c) To increase traffic to the Jubilee2 website, App, and online joining/booking platforms, encouraging customers to self-serve... d) To be able to demonstrate the impact of marketing activities and Pay per click advertising on Googles and face, demonstrating value for money for the Council., when bench marked against industry standards, along with undertaking a mystery shopper exercise once per year e) To evaluate the J2 App on an annual basis and undertake a redesign requirements through the Innovatise platform as required by the Council

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-d547b01f-837f-425e-814e-971d9facc050
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/671ae196-2189-443b-b5dd-1200f825ac2e
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342100 - Direct marketing services

Notice Value(s)

Tender Value
£46,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
22 May 20241 years ago
Submission Deadline
24 Jun 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
5 Aug 2024 - 5 Aug 2028 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NEWCASTLE-UNDER-LYME BOROUGH COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWCASTLE-UNDER-LYME
Postcode
ST5 1BL
Post Town
Stoke-on-Trent
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG2 Shropshire and Staffordshire
Small Region (ITL 3)
TLG24 Staffordshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Newcastle-under-Lyme
Electoral Ward
Town
Westminster Constituency
Newcastle-under-Lyme

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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