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CA16612 - City Lit SEO, Analytics, Conversion Rate Optimisation and Digital PR

The City Literary Institute

This public procurement record has 2 releases in its history.

AwardUpdate

23 Dec 2025 at 10:06

Award Notice
Tender

16 Oct 2025 at 14:39

Tender Notice
Summary of the contracting process

The procurement process initiated by The City Literary Institute pertains to the project titled "CA16612 - City Lit SEO, Analytics, Conversion Rate Optimisation and Digital PR". This contract falls under the industry category of public relations consultancy services and related marketing services. Located in London, England, with delivery addresses extending from the UK to the Rest of the World, this open procedure procurement began with a tender phase published on 16th October 2025, which concluded on 13th November 2025. The award was subsequently updated on 23rd December 2025, marking the process as complete with the contract set to commence from 1st January 2026 until 31st December 2028.

This tender offers significant growth opportunities for businesses specialising in SEO, analytics, and digital public relations, specifically those capable of handling comprehensive marketing management consultancy projects. The procurement method was open, allowing a wide range of businesses to participate, making it particularly suitable for SMEs looking to expand their portfolio within public relations and marketing consultancy. The awarded supplier, WOLFENDEN AGENCY LIMITED, reflects the competitive nature of this process, and similar enterprises would be well positioned to compete in future tenders of this nature, enhancing their visibility and service offerings in both local and international markets.

How relevant is this notice?

Notice Information

Notice Title

CA16612 - City Lit SEO, Analytics, Conversion Rate Optimisation and Digital PR

Notice Description

City Lit requires one supplier to fulfil their requirement for SEO, Analytics, Conversion Rate Optimisation and Digital PR To access this competition: Registered: Login to https://suppliers.multiquote.com and view the opportunity CA16612. Not registered: Visit https://suppliers.multiquote.com then register and quote CA16612 as the reason for registration. Any queries please contact MultiQuote on 0151 482 9230.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-d5547407-319d-462d-902a-ea047536d261
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/51dca010-724f-4127-aa53-338a1c167872
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

79413000 - Marketing management consultancy services

79416000 - Public relations services

79416200 - Public relations consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£201,880 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
23 Dec 20258 months ago
Submission Deadline
13 Nov 2025Expired
Future Notice Date
Not specified
Award Date
16 Oct 202510 months ago
Contract Period
1 Jan 2026 - 31 Dec 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
The City Literary Institute
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
WC2B 4BA
Postcode Area
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
Not specified
Local Authority
Camden
Electoral Ward
Holborn & Covent Garden
Westminster Constituency
Holborn and St Pancras

Supplier Information

Number of Suppliers
1
Supplier Name

WOLFENDEN AGENCY LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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