Award

Social media analytics and listening

NATIONAL AUDIT OFFICE

This public procurement record has 1 release in its history.

Award

15 Dec 2025 at 10:32

Summary of the contracting process

The National Audit Office (NAO), located in London, England, has completed the award stage of a procurement process titled "Social media analytics and listening." This project falls under the advertising and marketing services category and involves social listening and analytics services. The contract has been awarded to Fenix Media Limited T/A Pulsar through the Crown Commercial Service's G-Cloud 14 framework. The agreement commences on 12 December 2025, for an initial period of one year, with potential extensions up to 11 December 2028. The total contract value, including VAT, is estimated at £64,800 GBP, which highlights a significant investment in this area.

This tender presents growth opportunities for businesses specialising in social media analytics and marketing services, particularly small and medium enterprises (SMEs) or voluntary, community, and social enterprises (VCSEs) looking to expand their client base in the public sector. By utilising a call-off from a framework agreement, firms with prior development of these competencies can leverage this structured procurement method to establish a strong foothold. Fenix Media Limited, as an SME, demonstrates the potential for similarly scaled enterprises to compete effectively in the advertised sector, fostering business development and expansion in providing cutting-edge analytical services.

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Notice Title

Social media analytics and listening

Notice Description

The National Audit Office (NAO) has awarded a contract to Fenix Media Limited T/A Pulsar via the Crown Commercial Service's G-Cloud 14 framework. The supplier will provide NAO with social listening (using Trac) and social analytics (using Core) service. The contract will commence on Friday, 12 December 2025, with an initial term of one year, ending on Friday, 11 December 2026. There are two optional 12-month extensions, which could extend the contract until Monday, 11 December 2028. The estimated total contract value, inclusive of VAT, is up to PS64,800 over the potential three-year duration.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-d7b8ebc9-33da-4c12-b9df-103ceeeb37cd
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e4e79aad-4bea-4cd2-90cd-203b8f0b39e9
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£64,800 Under £100K
Lots Value
Not specified
Awards Value
£64,800 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
15 Dec 20252 months ago
Submission Deadline
31 Oct 2025Expired
Future Notice Date
Not specified
Award Date
1 Dec 20252 months ago
Contract Period
12 Dec 2025 - 11 Dec 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
NATIONAL AUDIT OFFICE
Contact Name
ima orosei
Contact Email
ima.orosei@nao.org.uk
Contact Phone
44 20 7798 5343

Buyer Location

Locality
LONDON
Postcode
SW1W 9SP
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
Pimlico North
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

FENIX MEDIA LIMITED T/A PULSAR

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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