Award

UK_2024_Media Buying, Planning & Optimisation Agency - AWARD

BRITISH COUNCIL

This public procurement record has 1 release in its history.

Award

19 Dec 2024 at 16:44

Award Notice
Summary of the contracting process

The British Council has completed the tender process for the "UK_2024_Media Buying, Planning & Optimisation Agency" contract, classified under Advertising and Marketing Services (CPV: 79340000). The contract will involve managing media buying and planning for the English and Exams marketing function, with services including media strategy formulation, market research, campaign management, and strategic advice. The contract period runs from 17th July 2024 to 16th July 2026. The award was finalised on 12th June 2024, with the contracting authority being the British Council, located at 1 Redman Place, Stratford, London, E20 1JQ. The supplier awarded this contract is "Anything is Possible," based in Brighton.

This tender offers significant opportunities for businesses specialising in media buying, planning, and optimisation, especially those capable of delivering extensive campaign management and market analysis. Small and medium-sized enterprises (SMEs) are particularly well-suited for this opportunity given the suitability criteria. Due to the broad geographical coverage required, including British Oversea Territories, the Channel Islands, and worldwide, businesses with an international reach and strong digital campaign management capabilities would find this tender particularly beneficial for expanding their operational scope and enhancing their market profile.

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Notice Information

Notice Title

UK_2024_Media Buying, Planning & Optimisation Agency - AWARD

Notice Description

This invitation to tender seeks to obtain an agency partner to manage all media buying and planning activity for the English and Exams marketing function of the organisation. Expected ranges of services include but are not limited to media strategy and plan formulation, media buying and planning, market research and audience analysis, campaign management using performance data to continually optimise mainly digital campaigns as well as providing strategic advice to continually improve advertising strategies.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-da71faf5-e912-4fb5-933a-151ec43b0fc0
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1fe3a66f-932b-4e14-9db1-689d3e31bf02
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
19 Dec 20241 years ago
Submission Deadline
19 Apr 2024Expired
Future Notice Date
Not specified
Award Date
11 Jun 20241 years ago
Contract Period
16 Jul 2024 - 16 Jul 2026 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH COUNCIL
Contact Name
Ahmed Akram
Contact Email
ahmed.akram@britishcouncil.org
Contact Phone
01619577886

Buyer Location

Locality
LONDON
Postcode
E20 1JQ
Post Town
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
1
Supplier Name

ANYTHING IS POSSIBLE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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