Tender

West Midlands Cycle Hire Scheme Sponsorship

WEST MIDLANDS COMBINED AUTHORITY

This public procurement record has 1 release in its history.

Tender

03 Mar 2022 at 14:09

Tender Notice
Summary of the contracting process

The West Midlands Combined Authority is seeking an innovative partner for the sponsorship of the West Midlands Cycle Hire Scheme, which features a fleet of 1,500 bikes and eBikes available across several cities including Birmingham and Coventry. This procurement process is currently in the tender stage, with an end date set for 4th April 2022. The total contract value is £7 million, and the successful partnership will commence on 4th May 2022, lasting until 31st October 2028, with a potential extension of three years. The initiative is classified under advertising services and aims to enhance public health and sustainability in the region.

This contract presents a significant opportunity for businesses specialising in advertising and sponsorships, particularly those that are innovative and eager to engage with a large audience in the West Midlands. Businesses, especially small and medium-sized enterprises (SMEs), can leverage this opportunity to increase their visibility and brand recognition while contributing to a sustainable transport scheme that serves approximately 2.6 million residents. Engaging in this tender can foster collaboration and growth for companies passionate about promoting cycling and public health initiatives.

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Notice Information

Notice Title

West Midlands Cycle Hire Scheme Sponsorship

Notice Description

We're looking for an ambitious and innovative partner to sponsor our popular fleet of bikes and eBikes across the West Midlands West Midlands Cycle Hire is the largest cycle hire scheme to launch in the UK since London in 2010, with 1,500 bikes and eBikes available across Birmingham, Coventry, Sandwell, Stourbridge, Solihull, Sutton Coldfield, Walsall and Wolverhampton. We are excited to invite organisations to bid for the rights to sponsor the scheme to October 2025, with the potential to extend for a further three years. You will play a key role in making cycling accessible to the 2.6 million people living in the region, delivering tangible public health and sustainability outcomes. Expressions of interest and tender documents can be obtained from the Bravo site: http://wmca.bravosolution.co.uk project_525 - West Midlands Cycle Hire Scheme Sponsorship ITT: itt_1053 - West Midlands Cycle Hire Scheme Sponsorship All communication must be via the above e-tendering system. Additional information: Expressions of interest and tender documents can be obtained from the Bravo site: http://wmca.bravosolution.co.uk project_525 - West Midlands Cycle Hire Scheme Sponsorship ITT: itt_1053 - West Midlands Cycle Hire Scheme Sponsorship All communication must be via the above e-tendering system.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ddc046af-dfb8-4640-80d1-bad27690711f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/6a921d8b-bea0-4220-a51a-ac94cfde6eff
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£7,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
3 Mar 20224 years ago
Submission Deadline
4 Apr 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
3 May 2022 - 31 Oct 2028 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS COMBINED AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B19 3SD
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Newtown
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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