Award

CBC-1794-LV-SM Choose You TV Advert - AWARD

CENTRAL BEDFORDSHIRE COUNCIL

This public procurement record has 1 release in its history.

Award

04 Jun 2025 at 09:12

Award Notice
Summary of the contracting process

The procurement process for the "CBC-1794-LV-SM Choose You TV Advert - AWARD" has concluded with the award stage completed. Central Bedfordshire Council, located in Bedfordshire, United Kingdom, appointed Ranch as the supplier to produce a high-impact TV advert, along with variations suitable for social media and digital platforms. This award falls under the advertising services category, with procurement classified using CPV 79341000. The contract period commences on 9th June 2025 and will continue until 8th June 2027. Although the procurement method is listed as "Other", this contract signifies the completion of the tender process that ended on 12th May 2025.

This tender creates business growth opportunities for companies specialising in advertising and multimedia production. Organisations capable of delivering comprehensive advertising solutions across traditional and digital platforms would have been well-suited to compete for this contract. However, Central Bedfordshire Council identified a larger scale provider, as this procurement did not prioritise suitability for SMEs or VCSEs. The project will impact audiences across regions including the British Overseas Territories, Channel Islands, Isle of Man, and more broadly within Europe and the United Kingdom.

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Notice Information

Notice Title

CBC-1794-LV-SM Choose You TV Advert - AWARD

Notice Description

Central Bedfordshire Council have appointed Ranch to create a high impact TV advert with variations for social media and digital platforms

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ddf9789e-2cd7-4158-bd11-ce7014a6336b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/957e8350-7e39-40d9-8b6c-a433243d8bba
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£16,800 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
4 Jun 20258 months ago
Submission Deadline
12 May 2025Expired
Future Notice Date
Not specified
Award Date
3 Jun 20258 months ago
Contract Period
8 Jun 2025 - 8 Jun 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CENTRAL BEDFORDSHIRE COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BEDFORDSHIRE
Postcode
SG17 5TQ
Post Town
Stevenage
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH2 Bedfordshire and Hertfordshire
Small Region (ITL 3)
TLH25 Central Bedfordshire
Delivery Location
Not specified
Local Authority
Central Bedfordshire
Electoral Ward
Shefford
Westminster Constituency
Hitchin

Supplier Information

Number of Suppliers
1
Supplier Name

RANCH

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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