Tender

BTA2115 Digital Asset Management System

BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND

This public procurement record has 2 releases in its history.

Tender

03 Feb 2025 at 11:34

Tender

31 Jan 2025 at 11:59

Summary of the contracting process

The British Tourism Authority, trading as VisitBritain/VisitEngland, has initiated an open procurement process for the BTA2115 Digital Asset Management System. The IT software package, classified under CPV code 48517000, aims to support the organisation's digital transformation initiatives by providing a scalable global content management system. The procurement stage is currently in the tender phase, with the tender period ending on 3rd March 2025, and key dates include the planned contract start on 1st May 2025, running until 30th April 2030. The contract, with a total value of GBP 532,000, will service various locations including the British Overseas Territories, Channel Islands, Isle of Man, Europe, and globally.

This tender offers substantial growth opportunities for businesses working in IT software development, particularly those specialising in digital asset management systems. The open procedure (above threshold) allows for broad participation, making it ideal for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs). Companies with expertise in delivering high-quality, compliant digital ecosystems and scalable content management solutions are well-suited to compete for this contract, potentially expanding their market presence through association with a prominent national tourism authority.

How relevant is this notice?

Notice Information

Notice Title

BTA2115 Digital Asset Management System

Notice Description

BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS). The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK. We have 250+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries. Please follow this link to our eSender - https://atamis-8355.my.site.com/s/Welcome - which is where you will be able to login/register, then search for the opportunity. The published notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/003253-2025? Please address any further enquiries through the Atamis system, please address any access issues to Atamis eSourcing Helpdesk on Phone: 029 2279 0052 , or E-mail: support@atamis.co.uk

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-de556d68-91e3-4c6c-92a0-fa75f3fdba55
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ffb930c3-af0c-42d5-8480-f2b9e11be7a1
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems


CPV Codes

48517000 - IT software package

Notice Value(s)

Tender Value
£532,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
3 Feb 202510 months ago
Submission Deadline
3 Mar 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
30 Apr 2025 - 30 Apr 2030 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND
Contact Name
Procurement Team
Contact Email
procurement@visitbritain.org
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4AJ
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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