Award

Behavioural Insights

GAMBLING COMMISSION

This public procurement record has 1 release in its history.

Award

31 Oct 2024 at 11:25

Summary of the contracting process

The Gambling Commission, located in Birmingham, has completed the selective procurement process for "Behavioural Insights," a contract aimed at supporting consumer-facing communications through behavioural diagnostics. This tender, classified under marketing management consultancy services (CPV code 79413000), sought to enhance research, user personas, proposals, and implementation tactics. With an awarded value of £60,000, the contract spans from 4th November 2024 to 31st March 2025, covering the West Midlands region. The award announcement was published on 31st October 2024.

This tender represents a significant opportunity for SMEs specialising in marketing consultancy, especially those with a focus on behavioural insights and communication strategies. The awarded contract to Lynn Group Limited, an SME based in Cardiff, underscores the appeal to small and medium-sized enterprises capable of delivering specialised research and communication implementation services. Businesses with relevant expertise can leverage such opportunities to expand their client base and enhance their portfolio within the public sector.

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Notice Title

Behavioural Insights

Notice Description

The Communications Team at the Gambling Commission have identified that there is a business need for behavioural diagnostics work to support consumer facing communications. The work will help to gather research, craft user personas, draft proposals for relevant audience-appropriate messaging and structure channels and implementation tactics.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-de771fb1-7257-451b-84d3-eced6fdaf0ce
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/fd819114-795d-48f3-bce4-bd1b13fc4a84
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£60,000 Under £100K
Lots Value
Not specified
Awards Value
£60,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
31 Oct 20241 years ago
Submission Deadline
18 Oct 2024Expired
Future Notice Date
Not specified
Award Date
30 Oct 20241 years ago
Contract Period
4 Nov 2024 - 31 Mar 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
GAMBLING COMMISSION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4BP
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

LYNN GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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