Award

BTA2163 - Anholt Nation Brands Index 2025

BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND

This public procurement record has 1 release in its history.

Award

29 Jul 2025 at 14:54

Summary of the contracting process

The British Tourism Authority, operating as VisitBritain/VisitEngland, has concluded the procurement process for the Anholt Nation Brands Index 2025. This contract, valued at £63,000, falls within the economic research services category. The direct procurement method, specifically a single tender action below the threshold, was employed due to Earthspeak Ltd, trading as Anholt & Co, being the sole supplier capable of delivering this unique survey. The process has reached the award stage, with the contract period spanning from 1st June 2025 to 31st December 2025. Although based in Birmingham, the services extend across various regions including the UK, Channel Islands, and internationally.

This tender offers a specialised opportunity for businesses engaged in economic research services, particularly those capable of delivering proprietary surveys. Companies with a focus on international market analysis and brand evaluation might find this sector lucrative, especially if they can offer unique methodologies or insights similar to Earthspeak's specialised offerings. While the procurement caters to more established entities due to its unique nature and narrow supplier eligibility, it underscores the value of niche expertise in expanding business prospects within the public sector.

How relevant is this notice?

Notice Information

Notice Title

BTA2163 - Anholt Nation Brands Index 2025

Notice Description

The Anholt Nation Brands Index 2025 is a unique proprietary survey and Earthspeak are the sole supplier who can deliver the survey. The survey has been running for many years and VisitBritain has been participating since 2008. The 2025 survey will consist

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-def71f8e-3c60-4c1f-bd91-e118ec322521
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/55bd5201-ed75-4bdc-81d6-4df765078b28
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79311400 - Economic research services

Notice Value(s)

Tender Value
£60,000 Under £100K
Lots Value
Not specified
Awards Value
£63,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
29 Jul 20254 months ago
Submission Deadline
31 May 2025Expired
Future Notice Date
Not specified
Award Date
31 May 20256 months ago
Contract Period
31 May 2025 - 31 Dec 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND
Contact Name
Procurement Team
Contact Email
procurement@visitbritain.org
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4AJ
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

EARTHSPEAK LTD T/A ANHOLT

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-def71f8e-3c60-4c1f-bd91-e118ec322521-2025-07-29T15:54:51+01:00",
    "date": "2025-07-29T15:54:51+01:00",
    "ocid": "ocds-b5fd17-def71f8e-3c60-4c1f-bd91-e118ec322521",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "CF-0022300D4L000000DloEUAS",
        "title": "BTA2163 - Anholt Nation Brands Index 2025",
        "description": "The Anholt Nation Brands Index 2025 is a unique proprietary survey and Earthspeak are the sole supplier who can deliver the survey. The survey has been running for many years and VisitBritain has been participating since 2008. The 2025 survey will consist",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79311400",
            "description": "Economic research services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "B2 4AJ"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 60000,
            "currency": "GBP"
        },
        "procurementMethod": "direct",
        "procurementMethodDetails": "Single tender action (below threshold)",
        "tenderPeriod": {
            "endDate": "2025-05-31T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2025-06-01T00:00:00+01:00",
            "endDate": "2025-12-31T23:59:59Z"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-315395",
            "name": "British Tourism Authority t/a VisitBritain/VisitEngland",
            "identifier": {
                "legalName": "British Tourism Authority t/a VisitBritain/VisitEngland"
            },
            "address": {
                "streetAddress": "4th Floor, Victoria Square House, Victoria Square",
                "locality": "Birmingham",
                "postalCode": "B2 4AJ",
                "countryName": "GB"
            },
            "contactPoint": {
                "name": "Procurement Team",
                "email": "procurement@visitbritain.org"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-322399",
            "name": "EARTHSPEAK LTD T/A ANHOLT & CO",
            "identifier": {
                "legalName": "EARTHSPEAK LTD T/A ANHOLT & CO"
            },
            "address": {
                "streetAddress": "10 Orange Street, Haymarket, London, WC2H 7DQ"
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-315395",
        "name": "British Tourism Authority t/a VisitBritain/VisitEngland"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-def71f8e-3c60-4c1f-bd91-e118ec322521-1",
            "status": "active",
            "date": "2025-06-01T00:00:00+01:00",
            "datePublished": "2025-07-29T15:54:51+01:00",
            "value": {
                "amount": 63000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-322399",
                    "name": "EARTHSPEAK LTD T/A ANHOLT & CO"
                }
            ],
            "contractPeriod": {
                "startDate": "2025-06-01T00:00:00+01:00",
                "endDate": "2025-12-31T23:59:59Z"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/55bd5201-ed75-4bdc-81d6-4df765078b28",
                    "datePublished": "2025-07-29T15:54:51+01:00",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}