Award

Provision of Strategic Advertising and Creative Agency

CROWN COMMERCIAL SERVICE

This public procurement record has 1 release in its history.

Award

03 Apr 2025 at 07:32

Award Notice
Summary of the contracting process

The Crown Commercial Service, located in Liverpool, has completed the procurement process titled "Provision of Strategic Advertising and Creative Agency." This tender falls under the industry category of "Services furnished by specialist organisations" and the procurement method utilised was a call-off from a framework agreement, indicating a selective process. The contract has been awarded to M&C Saatchi (UK) Limited. The contract period is set from 19 December 2024 to 18 December 2026. Coverage includes multiple regions across the UK, such as North East, North West, London, and more, extending even to the Isle of Man, Guernsey, and Jersey. Key dates include the tender period end on 15 November 2024, and the award date of 16 January 2025.

This tender offers substantial opportunities for business growth, particularly for agencies specialising in strategic advertising and creative services. Both SMEs and VCSEs (Voluntary, Community, and Social Enterprises) were deemed suitable to participate, reflecting the inclusive nature of the procurement. Businesses adept at audience segmentation, strategic concept development, and asset production will find this contract especially relevant. The collaboration with the Crown Commercial Service, a significant governmental body, not only provides financial benefits with a contract value of over £1.1 million but also offers prestige and the potential for further governmental contracts in the strategic services sector.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Provision of Strategic Advertising and Creative Agency

Notice Description

We require an advertising and creative agency to lead on the development of our strategic concept, execution and messaging to target our key audiences, based on audience segmentation. This work will also include the production and development of assets.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e0021cbb-a7a6-4642-974e-a44e29617690
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1164c5b7-b212-4e4a-bb20-a517d535866f
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

98 - Other community, social and personal services

CPV Codes

98113000 - Services furnished by specialist organisations

Notice Value(s)

Tender Value
£1,125,054 £1M-£10M
Lots Value
Not specified
Awards Value
£1,125,054 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
3 Apr 202510 months ago
Submission Deadline
15 Nov 2024Expired
Future Notice Date
Not specified
Award Date
16 Jan 20251 years ago
Contract Period
19 Dec 2024 - 18 Dec 2026 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CROWN COMMERCIAL SERVICE
Contact Name
Crown Commercial Service on behalf of Cabinet Office : Cabinet Office
Contact Email
supplier@crowncommercial.gov.uk
Contact Phone
3450103503

Buyer Location

Locality
LIVERPOOL
Postcode
L3 9PP
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLI London, TLJ South East (England), TLK South West (England), TLL Wales, TLM Scotland, TLN Northern Ireland
Local Authority
Liverpool
Electoral Ward
City Centre North
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

M&C SAATCHI (UK

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-e0021cbb-a7a6-4642-974e-a44e29617690-2025-04-03T08:32:51+01:00",
    "date": "2025-04-03T08:32:51+01:00",
    "ocid": "ocds-b5fd17-e0021cbb-a7a6-4642-974e-a44e29617690",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "CCAD24A01.",
        "title": "Provision of Strategic Advertising and Creative Agency",
        "description": "We require an advertising and creative agency to lead on the development of our strategic concept, execution and messaging to target our key audiences, based on audience segmentation. This work will also include the production and development of assets.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "98113000",
            "description": "Services furnished by specialist organisations"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "North East",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "North West",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "Yorkshire and the Humber",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "East Midlands",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "West Midlands",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "East of England",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "South East",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "South West",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "Scotland",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "Wales",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "Northern Ireland",
                        "countryName": "United Kingdom"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Guernsey"
                    },
                    {
                        "countryName": "Jersey"
                    }
                ]
            }
        ],
        "value": {
            "amount": 1125054.4,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a framework agreement",
        "tenderPeriod": {
            "endDate": "2024-11-15T00:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2024-12-19T00:00:00Z",
            "endDate": "2026-12-18T23:59:59Z"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-SRS-supplierregistration.cabinetoffice.gov.uk/6sQD8uds",
            "name": "Crown Commercial Service",
            "identifier": {
                "legalName": "Crown Commercial Service",
                "scheme": "GB-SRS",
                "id": "supplierregistration.cabinetoffice.gov.uk/6sQD8uds"
            },
            "address": {
                "streetAddress": "Floor 9, The Capital Building, Old Hall Street",
                "locality": "Liverpool",
                "postalCode": "L3 9PP",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Crown Commercial Service on behalf of Cabinet Office : Cabinet Office",
                "email": "supplier@crowncommercial.gov.uk",
                "telephone": "3450103503"
            },
            "details": {
                "url": "https://www.gov.uk/government/organisations/crown-commercial-service"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-314074",
            "name": "M&C Saatchi (UK) Limited",
            "identifier": {
                "legalName": "M&C Saatchi (UK) Limited"
            },
            "address": {
                "streetAddress": "36 Golden Square W1F 9EE London United Kingdom"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-supplierregistration.cabinetoffice.gov.uk/6sQD8uds",
        "name": "Crown Commercial Service"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-e0021cbb-a7a6-4642-974e-a44e29617690-1",
            "status": "active",
            "date": "2025-01-16T00:00:00Z",
            "datePublished": "2025-04-03T08:32:51+01:00",
            "value": {
                "amount": 1125054.4,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-314074",
                    "name": "M&C Saatchi (UK) Limited"
                }
            ],
            "contractPeriod": {
                "startDate": "2024-12-19T00:00:00Z",
                "endDate": "2026-12-18T23:59:59Z"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/1164c5b7-b212-4e4a-bb20-a517d535866f",
                    "datePublished": "2025-04-03T08:32:51+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "contractSigned",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/33dbcc41-aa1b-4df1-a9fd-8498fa5ee714",
                    "format": "application/vnd.openxmlformats-officedocument.wordprocessingml.document"
                }
            ]
        }
    ]
}