Award

2024-729 AHDB France requirements for graphic design and communications

AHDB

This public procurement record has 1 release in its history.

Award

14 Mar 2025 at 09:31

Award Notice
Summary of the contracting process

AHDB, based in Coventry, United Kingdom, has awarded a contract titled "2024-729 AHDB France requirements for graphic design and communications" to a digital agency. This procurement falls under the industry category of graphic design services (CPV code 79822500) and specifically focuses on providing digital and offline communication solutions primarily in French. The contract, procured through an open procedure for a sum of £350,000, will run from 1st April 2025 to 31st March 2028. This procurement was in the award stage as of 17th February 2025, with the notice published on 14th March 2025. The project encompasses website design and development, SEO-driven content creation, digital promotion, and offline branding materials. The work will be performed in the West Midlands region of the UK.

This tender presents substantial opportunities for businesses specialising in the food sector, particularly those with a strong digital and offline communications presence. Small and medium-sized enterprises (SMEs) that excel in website design, digital content creation, and the seamless integration of online and offline marketing assets will find this project aligns well with their expertise. Given that the contract encompasses creating a significant amount of content in French, agencies with bilingual capabilities are particularly well-suited. This contract has the potential to enhance business growth by providing substantial work volume and a stable project period of three years.

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Notice Information

Notice Title

2024-729 AHDB France requirements for graphic design and communications

Notice Description

AWARDED - AHDB France intend to procure a digital agency, preferably based in France and specialising in the food sector for graphic design and communications requirements. The successful agency must be able to meet the needs of AHDB in terms of 4 main areas, shown below: 1) Website design and development 2) Digital Content creation (SEO driven articles, graphics and videos) 3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels 4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos etc. Responses must be in French. 80% of the documents are produced in French, 20% in English. The initial contract is for 1 year with the option to extend 1+1.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e07de61f-d54f-4295-a0f3-d85eb8e28a29
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/202e98e1-1693-49a2-9de5-884f8f1417ba
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79822500 - Graphic design services

Notice Value(s)

Tender Value
£350,000 £100K-£500K
Lots Value
Not specified
Awards Value
£350,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
14 Mar 202511 months ago
Submission Deadline
20 Jan 2025Expired
Future Notice Date
Not specified
Award Date
17 Feb 20251 years ago
Contract Period
31 Mar 2025 - 31 Mar 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

AGENCE IF

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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