Award

BTA882 SEO & PPC Services

BRITISH TOURIST AUTHORITY

This public procurement record has 1 release in its history.

Award

21 Sep 2020 at 04:55

Summary of the contracting process

The British Tourist Authority is currently at the award stage of its procurement process for "BTA882 SEO & PPC Services." The contract, valued at £900,000, aims to engage an agency for search engine marketing to enhance revenue for VisitBritain's online shops. This initiative is focused on delivering services in a minimum of ten languages for PPC and multiple languages, including English, French, German, and Italian, for SEO support. The contract period spans from 15th March 2018 to 15th March 2021, with the award date recorded as 12th March 2018.

This procurement presents a significant opportunity for digital marketing agencies, particularly those specialising in SEO and PPC and capable of delivering multilingual services. Businesses well-positioned to compete should have experience in search engine marketing and a proven track record of maximising return on investment. Additionally, small and medium-sized enterprises (SMEs) are encouraged to participate in this tender process, as indicated by the suitability classification, allowing them to potentially benefit from the contract's scope and its growth ambitions for VisitBritain.

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Notice Title

BTA882 SEO & PPC Services

Notice Description

The purpose of this contract is to find an agency that is able to undertake search engine marketing for VisitBritain online shops with the aim of increasing revenue from this marketing channel and maximising return on investment In line with the network growth ambitions. The appointed agency must keep within agreed spend which could change dependant on business and market requirements. A secondary requirement is that both PPC and SEO services have to be provided a) in minimum of 10 languages for PPC and b) SEO needs to be supported in a minimum of English, French, German and Italian with further languages being a possibility.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e0a2a4ae-869c-444c-a25a-e4bf9c5daa29
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e13d8d8b-77fa-4de5-bf65-7931c8d06127
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72414000 - Web search engine providers

Notice Value(s)

Tender Value
£900,000 £500K-£1M
Lots Value
Not specified
Awards Value
£900,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
21 Sep 20205 years ago
Submission Deadline
12 Mar 2018Expired
Future Notice Date
Not specified
Award Date
12 Mar 20187 years ago
Contract Period
15 Mar 2018 - 15 Mar 2021 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY
Contact Name
Not specified
Contact Email
procurement@visitbritain.org
Contact Phone
+442075781064

Buyer Location

Locality
LONDON
Postcode
SW1H 0ET
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

8 MILLION STORIES

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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