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Tone of Voice

HM Land Registry

This public procurement record has 1 release in its history.

Award

26 May 2026 at 09:11

Award Notice
Summary of the contracting process

HM Land Registry, located in Croydon, awarded a contract titled "Tone of Voice" to The First Word Agency Ltd on 27th November 2025. This procurement process falls under the services category, specifically focusing on research and development consultancy services (CPV code 73200000). The contract supports planning and implementing a new Tone of Voice for HM Land Registry, with objectives that include developing communication principles, guidelines, a communications strategy, and a comprehensive training and engagement programme. The procurement employed a selective method, specifically as a call-off from a dynamic purchasing system (RM6126 - Research & Insights DPS). The contract is set for an initial 6-month period, with an optional extension of 3 months until 31st August 2026. Services will be implemented across various regions within the United Kingdom, including London, East Midlands, and Wales.

This contract presents a valuable opportunity for businesses involved in communication consultancy and strategy development. It allows service providers to showcase their expertise in communication transformation and staff engagement programmes. Although the initial procurement stage is complete, understanding its scope and requirements can guide similar organisations looking to enter the dynamic purchasing system and become competitive suppliers in future tenders. Large enterprises with substantial experience in research and development consultancy, who can scale their services across multiple regions, are particularly well-suited to target such opportunities.

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Notice Information

Notice Title

Tone of Voice

Notice Description

HM Land Registry has awarded a contract for services that will support with the planning and implementation of its new Tone of Voice. The scope of this phase of the project will focus on written customer correspondence and shall include (but not limited to) the creation of a set of actionable communication principles and practical guidelines, the development of a communications strategy and the creation of a comprehensive training and engagement program for HMLR employees. The contract was sourced via Further Competition RM6126 - Research & Insights DPS. The estimated total contract value is PS118,150.00 (ex VAT). The initial term of the contract is 6 months and includes an optional 3 month extension until 31st August 2026 at HMLR's sole discretion.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e2cd574d-a9ac-41db-8196-834db98c40f5
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/402fd969-fedf-49b7-ad38-9f58c1c500e5
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73200000 - Research and development consultancy services

Notice Value(s)

Tender Value
£150,000 £100K-£500K
Lots Value
Not specified
Awards Value
£118,150 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
26 May 20263 months ago
Submission Deadline
20 Oct 2025Expired
Future Notice Date
Not specified
Award Date
27 Nov 20259 months ago
Contract Period
1 Dec 2025 - 31 Aug 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
HM Land Registry
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CROYDON
Postcode
CR0 2QA
Postcode Area
Croydon
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI6 Outer London - South
Small Region (ITL 3)
TLI62 Croydon
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLI London, TLJ South East (England), TLK South West (England), TLL Wales
Local Authority
Croydon
Electoral Ward
Selhurst
Westminster Constituency
Croydon West

Supplier Information

Number of Suppliers
1
Supplier Name

The First Word Agency Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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