Award

Tone of Voice

HM LAND REGISTRY

This public procurement record has 1 release in its history.

Award

04 Dec 2025 at 07:59

Summary of the contracting process

HM Land Registry has completed the procurement process for a contract entitled "Tone of Voice" under the industry category of research and development consultancy services. The contract, valued at £118,150 (excluding VAT), is aimed at enhancing written customer correspondence by developing communication principles, guidelines, and a comprehensive engagement program. The procurement, which employs a selective method via the Further Competition RM6126 - Research & Insights DPS, was awarded to The First Word Agency Ltd. Key regions involved include London, East Midlands, and North West, among others. The contract commenced on 1st December 2025 and is initially set for 6 months, with a possible extension until 31st August 2026.

This tender offers significant growth opportunities for businesses specialising in consultancy services within the public sector, particularly those focused on communication strategies and employee training programs. Though aimed predominantly at larger firms due to the non-suitability for SMEs and VCSEs, organisations with expertise in developing communication strategies would be well-suited to compete. The involvement in such a project allows for establishing strong credentials within the industry and potential future collaborations with governmental bodies like HM Land Registry.

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Notice Title

Tone of Voice

Notice Description

HM Land Registry has awarded a contract for services that will support with the planning and implementation of its new Tone of Voice. The scope of this phase of the project will focus on written customer correspondence and shall include (but not limited to) the creation of a set of actionable communication principles and practical guidelines, the development of a communications strategy and the creation of a comprehensive training and engagement program for HMLR employees. The contract was sourced via Further Competition RM6126 - Research & Insights DPS. The estimated total contract value is PS118,150.00 (ex VAT). The initial term of the contract is 6 months and includes an optional 3 month extension until 31st August 2026 at HMLR's sole discretion.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e2cd574d-a9ac-41db-8196-834db98c40f5
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/2b87836f-fd6b-4a56-9c3a-53f11c8e7f20
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services


CPV Codes

73200000 - Research and development consultancy services

Notice Value(s)

Tender Value
£150,000 £100K-£500K
Lots Value
Not specified
Awards Value
£118,150 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
4 Dec 20252 months ago
Submission Deadline
20 Oct 2025Expired
Future Notice Date
Not specified
Award Date
27 Nov 20252 months ago
Contract Period
1 Dec 2025 - 31 May 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
HM LAND REGISTRY
Contact Name
HMLR Commercial
Contact Email
commercialgovernance@landregistry.gov.uk
Contact Phone
03000060411

Buyer Location

Locality
CROYDON
Postcode
CR0 2QA
Post Town
Croydon
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI6 Outer London - South
Small Region (ITL 3)
TLI62 Croydon
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLI London, TLJ South East (England), TLK South West (England), TLL Wales

Local Authority
Croydon
Electoral Ward
Selhurst
Westminster Constituency
Croydon West

Supplier Information

Number of Suppliers
1
Supplier Name

THE FIRST WORD AGENCY

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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