Award

GB-London: BTA847 GCC Segmentation Review

BRITISH TOURIST AUTHORITY

This public procurement record has 1 release in its history.

Award

04 Sep 2017 at 08:33

Award Notice
Summary of the contracting process

The British Tourist Authority recently awarded a contract titled "GB-London: BTA847 GCC Segmentation Review" for market research services, valued at £35,000. This procurement process, which followed an open procedure, concluded the tender stage on 1st September 2017, with the contract period commencing from 4th September 2017 to 30th November 2017. The services are required to be delivered in London, UK, specifically focusing on conducting quantitative fieldwork and data analysis in the Gulf Cooperation Council region, using the UAE and Saudi Arabia as proxy locations.

This tender presents an excellent opportunity for small to medium enterprises (SMEs) specialising in market research or data analysis to engage in a competitive process that aligns with their expertise. Companies with capabilities in statistical segmentation and quantitative research methodologies would be particularly well-suited to compete. With the emphasis on innovative approaches to data analysis in the tourism sector, businesses that can demonstrate agility and insight into GCC market dynamics may find this project especially advantageous for growth and collaboration with the British Tourist Authority.

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Notice Information

Notice Title

GB-London: BTA847 GCC Segmentation Review

Notice Description

Module 1: Conduct quantitative fieldwork in GCC (UAE and Saudi Arabia used as a proxy for this region) using a pre-defined 20 minute questionnaire. Module 2: Analyse the data using a statistical segmentation tool, creating pen portraits and a typing tool. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. Module one Access code N36H7G38RT Module two Access code 498C2758U8

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e2ed2d52-7058-4c83-a70c-541bb9071da6
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/4a3b038c-23a8-4ee5-8561-0218ea67412c
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£35,000 Under £100K
Lots Value
Not specified
Awards Value
£35,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
4 Sep 20178 years ago
Submission Deadline
1 Sep 2017Expired
Future Notice Date
Not specified
Award Date
31 Aug 20178 years ago
Contract Period
3 Sep 2017 - 30 Nov 2017 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY
Contact Name
Procurement
Contact Email
procurement@visitbritain.org
Contact Phone
02075781266

Buyer Location

Locality
LONDON
Postcode
SW1P 3BT
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

KUBI KALLOO

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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