Tender

2024-709 Consumer Segmentation

AHDB

This public procurement record has 1 release in its history.

Tender

28 May 2024 at 08:55

Tender Notice
Summary of the contracting process

The buying organisation AHDB is seeking suppliers for the provision of Consumer Segmentation, split into Lot One - Meat and Lot Two - Dairy. This procurement opportunity falls under the market research services category. The closing date for submissions is NOON on 26th June 2024, with a total contract value of GBP 260,000. The procurement method is an Open procedure, with a contract period starting on 2nd September 2024 and ending on 15th April 2026 in Coventry, West Midlands, United Kingdom.

This tender by AHDB for Consumer Segmentation presents an opportunity for businesses in the services sector, specifically those with expertise in market research services. Small and medium-sized enterprises (SMEs) are encouraged to apply as the procurement is suitable for them. Businesses interested in targeting consumers more efficiently based on actual purchasing behaviour and attitudes are well-suited to compete in this open procedure tender. AHDB's aim is to develop a common 'language' for all sectors using consumer segmentation data to inform future marketing activities.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

2024-709 Consumer Segmentation

Notice Description

AHDB intend to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics. Lot One - Meat a budget of PS180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Lot Two - Dairy a budget of PS80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Suppliers can apply for one lot or both. Closing date is NOON on the 26th June 2024. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e421feee-e408-4da0-9d4b-28279296e220
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/9a27301f-425b-4a93-ba1c-b66db7f44080
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£260,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
28 May 20241 years ago
Submission Deadline
26 Jun 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Sep 2024 - 15 Apr 2026 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-e421feee-e408-4da0-9d4b-28279296e220-2024-05-28T09:55:49+01:00",
    "date": "2024-05-28T09:55:49+01:00",
    "ocid": "ocds-b5fd17-e421feee-e408-4da0-9d4b-28279296e220",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "CF-0303600D8d000003VQwdEAG",
        "title": "2024-709 Consumer Segmentation",
        "description": "AHDB intend to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics. Lot One - Meat a budget of PS180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Lot Two - Dairy a budget of PS80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Suppliers can apply for one lot or both. Closing date is NOON on the 26th June 2024. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.",
        "datePublished": "2024-05-28T09:55:49+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79310000",
            "description": "Market research services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "CV3 4PE"
                    },
                    {
                        "region": "West Midlands",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 80000,
            "currency": "GBP"
        },
        "value": {
            "amount": 260000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (above threshold)",
        "tenderPeriod": {
            "endDate": "2024-06-26T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2024-09-02T00:00:00+01:00",
            "endDate": "2026-04-15T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/9a27301f-425b-4a93-ba1c-b66db7f44080",
                "datePublished": "2024-05-28T09:55:49+01:00",
                "format": "text/html",
                "language": "en"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-281925",
            "name": "AHDB",
            "identifier": {
                "legalName": "AHDB"
            },
            "address": {
                "streetAddress": "Middlemarch Business Park, Siskin Parkway East",
                "locality": "Coventry",
                "postalCode": "CV3 4PE",
                "countryName": "GB"
            },
            "contactPoint": {
                "name": "Sarah Waters",
                "email": "procurement@ahdb.org.uk"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-281925",
        "name": "AHDB"
    }
}