Award

SEM (Search Engine Marketing)

CONSTRUCTION INDUSTRY TRAINING BOARD

This public procurement record has 1 release in its history.

Award

21 Apr 2023 at 11:15

Summary of the contracting process

The Construction Industry Training Board (CITB) has awarded a contract for Search Engine Marketing services to Crafted Media Limited. The procurement process was an open procedure, with a contract value of £2,500,000. The contract period spans from April 21, 2023, to January 31, 2028. The deadline for tender submissions was March 20, 2023. This opportunity falls under the services category and is suitable for small and medium-sized enterprises (SMEs).

This tender for SEM services by CITB presents an opportunity for digital agencies specialising in advertising services to grow their business. Businesses with expertise in Search Engine Marketing, digital analytics, and online advertising are well-suited to compete for this contract. Crafted Media Limited successfully secured the contract, reflecting the potential for similar agencies to benefit from engaging with CITB in future procurement processes.

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Notice Title

SEM (Search Engine Marketing)

Notice Description

CITB are looking for a digital agency to provide SEM (Search Engine Marketing) and analytic support to our in-house website and marketing teams. With the aim of increasing visits and transactions on our sites. We have a different internal set up for each website, therefore support for CITB website will be focused on providing ad hoc specialist support to the team on a project-by-project basis. Whereas the Go Construct website has no internal website team and as such there is a greater requirement for agency support, covering both ongoing maintenance and site improvements as well as specific digital marketing campaigns. We are looking for experts who will challenge our way of thinking and provide us with new approaches to this work, reviewing our briefs and providing us with recommendations. We need the agency to be proactive in their approach to working with us, spotting potential issues and providing solutions we may not have even considered.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e433147f-0a36-484e-a8cc-885727c589b1
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/dd4042bd-5f31-4bc3-98be-e9a39cebbf33
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£2,500,000 £1M-£10M
Lots Value
Not specified
Awards Value
£2,500,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
21 Apr 20232 years ago
Submission Deadline
20 Mar 2023Expired
Future Notice Date
Not specified
Award Date
20 Mar 20232 years ago
Contract Period
20 Apr 2023 - 31 Jan 2028 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
CONSTRUCTION INDUSTRY TRAINING BOARD
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
PETERBOROUGH
Postcode
PE2 8TY
Post Town
Peterborough
Country
England

Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH4 Cambridgeshire and Peterborough
Small Region (ITL 3)
TLH41 Peterborough
Delivery Location
Not specified

Local Authority
Peterborough
Electoral Ward
Fletton and Stanground
Westminster Constituency
North West Cambridgeshire

Supplier Information

Number of Suppliers
1
Supplier Name

CRAFTED MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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