Consultancy To Develop a GTM Strategy for C&W Gigapark

WEST MIDLANDS GROWTH COMPANY

There is 1 contract in this contracting process.

Summary of the contracting process

The West Midlands Growth Company Limited has awarded a contract for consultancy services to develop a Go-To-Market (GTM) Strategy for the Coventry and Warwickshire (C&W) Gigapark, an industrial cluster focused on batteries at the former Coventry Airport. The contract, awarded on 15 February 2025, involves identifying potential tenants and understanding their key considerations for selecting a location. The procurement process, managed as a direct award, began on 18 February 2025 and is set to conclude on 30 May 2025. This tender falls under the business development consultancy services industry (CPV 79411100) and is classified as a service with specific suitability for SMEs and VCSEs. The project primarily operates from the postal code B4 6AT in England.

This tender offers significant opportunities for business growth, particularly for consultancy firms with expertise in market strategy and tenant acquisition. Given its focus on developing a GTM strategy for a specialised industrial cluster, businesses specialising in business development consultancy, especially those experienced in working with industrial parks and technology hubs, will find this opportunity well-suited to their skill set. The project’s engagement with local infrastructure such as the UK BIC and WMG highlights the strategic importance and potential for collaboration, making it an attractive proposition for SMEs and similar enterprises aiming to expand their portfolio in the UK’s industrial sectors.

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Consultancy To Develop a GTM Strategy for C&W Gigapark

WEST MIDLANDS GROWTH COMPANY

Contract Timeline

Publication Date

18th March 2025 10:06:25 AM
Contract Summary

Coventry City Council (CCC) and Warwickshire County Council (WCC) are collaborating to create a new industrial cluster focused on batteries and based at several sites on and adjacent to the former Coventry Airport, the C&W Gigapark. This cluster will build on the existing infrastructure and expertise in the local area, such as the UK BIC, WMG and various commercial businesses. This commission, managed by WMGC, is for the development of a GoTo-Market Strategy for C&W Gigapark. This work will focus on identifying potential tenants in various categories and understanding the key issues that architype tenants may consider when selecting a location. This is not a call for competition but an Award Notice for transparency purposes.
Contract Details

Open Contracting ID

ocds-b5fd17-e69a4bae-54fe-43b4-9c03-1bf8439d399d

Publication Source

Contracts Finder

Procurement Stage

Award

Procurement Method

Direct

Procurement Method Details

Single Tender Action (below Threshold)

Procurement Category

Services

Tender Suitability

SME VCSE

Framework / DPS
Contract Classification

CPV Code(s)

79411100

CPV Division(s)

79 - Business services: law, marketing, consulting, recruitment, printing and security
Awarding Authority

WEST MIDLANDS GROWTH COMPANY

Buyer Name

Zoe Middleton

Buyer Email

Procurement@wmgrowth.com

Buyer Phone

0121 202 5070

Buyer Address

11th Floor

BIRMINGHAM

B12ND

England
Awarded Supplier(s)

Supplier Name(s)

ROBERT HARTER LIMITED

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Consultancy To Develop a GTM Strategy for C&W Gigapark

WEST MIDLANDS GROWTH COMPANY

Contract Timeline

Contract Summary

Contract Details

Contract Classification

Awarding Authority

Awarded Supplier(s)