Award

Consultancy To Develop a GTM Strategy for C&W Gigapark

WEST MIDLANDS GROWTH COMPANY LIMITED

This public procurement record has 1 release in its history.

Award

18 Mar 2025 at 10:06

Award Notice
Summary of the contracting process

The West Midlands Growth Company Limited has awarded a contract for consultancy services to develop a Go-To-Market (GTM) Strategy for the Coventry and Warwickshire (C&W) Gigapark, an industrial cluster focused on batteries at the former Coventry Airport. The contract, awarded on 15 February 2025, involves identifying potential tenants and understanding their key considerations for selecting a location. The procurement process, managed as a direct award, began on 18 February 2025 and is set to conclude on 30 May 2025. This tender falls under the business development consultancy services industry (CPV 79411100) and is classified as a service with specific suitability for SMEs and VCSEs. The project primarily operates from the postal code B4 6AT in England.

This tender offers significant opportunities for business growth, particularly for consultancy firms with expertise in market strategy and tenant acquisition. Given its focus on developing a GTM strategy for a specialised industrial cluster, businesses specialising in business development consultancy, especially those experienced in working with industrial parks and technology hubs, will find this opportunity well-suited to their skill set. The project’s engagement with local infrastructure such as the UK BIC and WMG highlights the strategic importance and potential for collaboration, making it an attractive proposition for SMEs and similar enterprises aiming to expand their portfolio in the UK’s industrial sectors.

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Notice Information

Notice Title

Consultancy To Develop a GTM Strategy for C&W Gigapark

Notice Description

Coventry City Council (CCC) and Warwickshire County Council (WCC) are collaborating to create a new industrial cluster focused on batteries and based at several sites on and adjacent to the former Coventry Airport, the C&W Gigapark. This cluster will build on the existing infrastructure and expertise in the local area, such as the UK BIC, WMG and various commercial businesses. This commission, managed by WMGC, is for the development of a GoTo-Market Strategy for C&W Gigapark. This work will focus on identifying potential tenants in various categories and understanding the key issues that architype tenants may consider when selecting a location. This is not a call for competition but an Award Notice for transparency purposes.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e69a4bae-54fe-43b4-9c03-1bf8439d399d
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e82fa75f-bf76-4e2e-97fa-c4393c3c5beb
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79411100 - Business development consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£72,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
18 Mar 202511 months ago
Submission Deadline
14 Feb 2025Expired
Future Notice Date
Not specified
Award Date
15 Feb 20251 years ago
Contract Period
18 Feb 2025 - 30 May 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LIMITED
Contact Name
Zoe Middleton
Contact Email
procurement@wmgrowth.com
Contact Phone
0121 202 5070

Buyer Location

Locality
BIRMINGHAM
Postcode
B1 2ND
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

ROBERT HARTER

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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