Award

US Road Safety Cyclists Marketing Campaign

HAMPSHIRE COUNTY COUNCIL

This public procurement record has 1 release in its history.

Award

09 Mar 2026 at 13:37

Summary of the contracting process

The procurement process overseen by Hampshire County Council involves the award of a contract for an advertising and marketing campaign titled "US Road Safety Cyclists Marketing Campaign." This initiative targets road safety awareness and falls under the industry category of advertising and marketing services. The contract is situated in Winchester, England (postcode SO23 8UJ) and has transitioned to the award stage as of 9 March 2026. The tender was initiated through a selective procurement method, specifically a call-off from a framework agreement, with the contract period beginning on 9 March 2026 and concluding on 31 March 2026. The award was made active on 6 March 2026, with a published notice following on 9 March 2026, confirming a contract value of £15,431.

This tender opens avenues for businesses specialising in marketing services, offering significant growth opportunities for those capable of executing comprehensive online and offline campaigns. The suitability criteria favour small and medium enterprises over large or voluntary, community, and social enterprises. The nature of the work, being part of a framework call-off, implies a streamlined process with pre-established supplier standards, such as those held by Bauer Media Outdoor UK Limited, the awarded supplier. Businesses with expertise in high-impact, targeted marketing strategies could find this contract particularly suitable to showcase their capabilities in increasing safety awareness amongst cyclists.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Title

US Road Safety Cyclists Marketing Campaign

Notice Description

Online and offline marketing campaign to raise awareness of road safety.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-e6a8d1b6-6ae7-4ca6-b621-b6c0b7c9aa4c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f2ce27b9-163d-40c1-814a-d02caf88bc03
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£15,431 Under £100K
Lots Value
Not specified
Awards Value
£15,431 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
9 Mar 20265 days ago
Submission Deadline
27 Feb 2026Expired
Future Notice Date
Not specified
Award Date
6 Mar 20261 weeks ago
Contract Period
9 Mar 2026 - 31 Mar 2026 30 days
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
HAMPSHIRE COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WINCHESTER
Postcode
SO23 8UJ
Post Town
Southampton
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
Not specified

Local Authority
Winchester
Electoral Ward
St Michael
Westminster Constituency
Winchester

Supplier Information

Number of Suppliers
1
Supplier Name

BAUER MEDIA OUTDOOR

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-e6a8d1b6-6ae7-4ca6-b621-b6c0b7c9aa4c-2026-03-09T13:37:00Z",
    "date": "2026-03-09T13:37:00Z",
    "ocid": "ocds-b5fd17-e6a8d1b6-6ae7-4ca6-b621-b6c0b7c9aa4c",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "CO15005C1206",
        "title": "US Road Safety Cyclists Marketing Campaign",
        "description": "Online and offline marketing campaign to raise awareness of road safety.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "SO23 8UJ"
                    }
                ]
            }
        ],
        "value": {
            "amount": 15431,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a framework agreement",
        "tenderPeriod": {
            "endDate": "2026-02-27T13:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2026-03-09T00:00:00Z",
            "endDate": "2026-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/R7P26Eu7",
            "name": "HAMPSHIRE COUNTY COUNCIL",
            "identifier": {
                "legalName": "HAMPSHIRE COUNTY COUNCIL",
                "scheme": "GB-SRS",
                "id": "sid4gov.cabinetoffice.gov.uk/R7P26Eu7"
            },
            "address": {
                "streetAddress": "The Castle",
                "locality": "WINCHESTER",
                "postalCode": "SO23 8UJ",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "corporate.marketing@hants.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-COH-00950526",
            "name": "BAUER MEDIA OUTDOOR UK LIMITED",
            "identifier": {
                "legalName": "BAUER MEDIA OUTDOOR UK LIMITED",
                "scheme": "GB-COH",
                "id": "00950526"
            },
            "address": {
                "streetAddress": "33 Golden Square, London, W1F 9JT"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/R7P26Eu7",
        "name": "HAMPSHIRE COUNTY COUNCIL"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-e6a8d1b6-6ae7-4ca6-b621-b6c0b7c9aa4c-1",
            "status": "active",
            "date": "2026-03-06T00:00:00Z",
            "datePublished": "2026-03-09T13:37:00Z",
            "value": {
                "amount": 15431,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-COH-00950526",
                    "name": "BAUER MEDIA OUTDOOR UK LIMITED"
                }
            ],
            "contractPeriod": {
                "startDate": "2026-03-09T00:00:00Z",
                "endDate": "2026-03-31T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/f2ce27b9-163d-40c1-814a-d02caf88bc03",
                    "datePublished": "2026-03-09T13:37:00Z",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}