Award

QSM PR Activity for French Market

DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS

This public procurement record has 2 releases in its history.

Award

11 Jan 2017 at 09:16

Award Notice
Tender

18 Nov 2016 at 20:16

Tender Notice
Summary of the contracting process

The contracting authority, the Department for Environment, Food & Rural Affairs, issued a tender titled "QSM PR Activity for French Market" to develop awareness of quality assurance schemes for British beef and lamb. This procurement falls under the public relations services category and was conducted through an open procedure. The contract has a total value of £500,000 and commenced on 21st October 2016, running until 20th October 2020. The tender period closed on 31st August 2016, and interested parties were required to submit their expressions of interest to procurement@ahdb.org.uk.

This opportunity is particularly suited for SMEs with expertise in public relations and marketing, especially those familiar with the French food service and retail sectors. Agencies with a strong network among meat-focused food journalists and experience marketing imported fresh meat in France would greatly benefit from this tender. Companies that can deliver innovative PR activities, focusing on enhancing brand visibility and loyalty in both England and France, are likely to find significant growth potential through engagement in this procurement process.

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Notice Information

Notice Title

QSM PR Activity for French Market

Notice Description

AHDB France require work to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (QSM) for beef and lamb, and the PGI West Country (beef and lamb). To ensure this is done effectively, AHDB require Press and PR agency that are able to provide the following service: Press and PR with restaurants A PR event with the Parisian food service sector A PR event with supermarkets in France focussed principally on QSM/St George Lamb For PR events for the Parisian food service sector, all field marketing activities are designed to increase the visibility of a selection of brands on menus where meat is positioned at the core centre of the menu. Outcome would be the visibility of British beef or lamb appearing on Parisian menus. For joint Press and PR activity for meat restaurants in England and France, the agency would be expected to present an innovative project designed to increase awareness of the quality of beef and lamb and other food products (pork and dairy) in the food service sector in France and England. The focus should be around the complementarity of English and French food and drinks, on a high quality segment. The outcome would be to increase QSM and PGI WC with French and English restaurants. For PR events for the retail sector, the agency should be able to present an activity/event designed to strengthen further the loyalty of supermarkets to St George lamb. This is done by the repetition of this activity, building loyalty between supermarkets and the St George brand, and also between shoppers and the St George brand. The outcome would be to consolidate the position of St George in the French retail sector and to develop a concept that strengthens loyalty of supermarkets across France to the brand. The supplier must be fluent in French and have deep knowledge of fresh meat distribution in the food service sector in France and have strong experience and expertise in terms of marketing imported fresh meat in France. Also the agency must have good contacts with meat specialized food journalists, food writers and other key opinion formers in France and in England. It also should have a strong knowledge of meat restaurants on both sides of the Channel. Submissions will be accepted in English and French. Additional information: Expressions of interest must be emailed to procurement@ahdb.org.uk for the attention of Sarah Jackson, quoting the ref 2015-116 QSM PR France. Once this is received, the complete document will be sent in either English or French upon request

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ece6e8d0-adc9-11e6-9901-0019b9f3037b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/cb545dd8-93e4-4a13-9113-36fe56504666
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
£610,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
11 Jan 20179 years ago
Submission Deadline
31 Aug 2016Expired
Future Notice Date
Not specified
Award Date
26 Sep 20169 years ago
Contract Period
31 Mar 2017 - 31 Mar 2019 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WARWICKSHIRE
Postcode
CV8 2TL
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

VIVACTIS PUBLIC RELATIONS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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