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T Levels branding campaign

Department for Education

This public procurement record has 3 releases in its history.

AwardUpdate

06 Jul 2021 at 12:57

Award Notice
AwardUpdate

23 May 2019 at 14:42

Award Notice
Award

05 Apr 2019 at 18:08

Award Notice
Summary of the contracting process

The procurement process pertains to the "T Levels branding campaign" initiated by the Department for Education, located in Sheffield, England. This tender falls under the advertising services category and was conducted using a selective procurement method via a call-off from a framework agreement. The contract period spans from 1 March 2019 to 31 March 2021, with a total contract value of £3 million. The tender period concluded on 15 February 2019, with the award of the contract published on 23 May 2019.

This tender presents significant opportunities for businesses, particularly those in the advertising and marketing sectors, looking to expand their reach. Small to medium-sized enterprises (SMEs) with experience in integrated communications strategies, brand development, and audience engagement would be well-positioned to compete for similar future contracts, especially those capable of working collaboratively with government bodies to deliver comprehensive marketing solutions.

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Notice Information

Notice Title

T Levels branding campaign

Notice Description

This work is to design and deliver a new brand, integrated communications strategy, framework and campaign for T Levels. The new campaign will be launched in September 2019. Contracted agency will act as lead creative agency for the integrated brand communication and engagement framework for T Levels, working with DfE and its delivery bodies to implement the national marketing campaign. This will include: * insight generation * audience analysis - particularly for parents, young people and employers. * brand and creative strategy - for T Levels * portfolio strategy for wider tech ed reform * complete campaign solution - balancing national and regional targeted communications * media strategy development * planning, design and execution of the campaign * model for how the T Level campaign should mature over the roll out period to 2027 (see annex 2) * evaluation strategy and delivery method

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-ed60f015-090f-424c-af51-ec915f756056
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/353a13e1-fa47-4fbf-a923-4932b7d38cc3
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£3,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£3,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
6 Jul 20215 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
28 Feb 20197 years ago
Contract Period
1 Mar 2019 - 31 Mar 2021 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Department for Education
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SHEFFIELD
Postcode
Not specified
Postcode Area
Not specified
Country
Not specified
Major Region (ITL 1)
Not specified
Basic Region (ITL 2)
Not specified
Small Region (ITL 3)
Not specified
Delivery Location
Not specified
Local Authority
Not specified
Electoral Ward
Not specified
Westminster Constituency
Not specified

Supplier Information

Number of Suppliers
1
Supplier Name

Havas Worldwide London Limited

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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