Tender

Business Events Development & Marketing

WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING

This public procurement record has 1 release in its history.

Tender

09 Aug 2024 at 09:54

Tender Notice
Summary of the contracting process

The West Midlands Growth Company Ltd is seeking a strategic partner for its "Business Events Development & Marketing" project to bolster the region's global competitiveness. The procurement process, designated under CPV code 79342000 for marketing services, is at the tender stage and employs an open procedure below the financial threshold. The relevant dates are the tender closing on 27 August 2024 and the contract running from 16 September 2024 to 31 March 2025. The project encompasses marketing and lead generation support to enhance the profile and reputation of the West Midlands, driving inquiries and bookings for business events across the region.

This tender offers a substantial opportunity for SMEs specialising in marketing and event promotion. Companies adept at creating strategic marketing campaigns and lead generation activities can significantly benefit. This contract will enable businesses to collaborate closely with the West Midlands Growth Company, contributing to high-visibility initiatives aimed at economic development and regional branding. The ideal candidates are firms with robust experience in marketing services, capable of driving engagement and generating leads within the business tourism sector.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Business Events Development & Marketing

Notice Description

The West Midlands Growth Company (WMGC) has a requirement to establish an agreement with a sole supplier to provide specialist marketing and lead generation support for the requirements included in the scope of this tender process. With strong economic fundamentals in place, the West Midlands has a unique opportunity to cement itself as truly globally competitive in the coming years. Global West Midlands - the West Midlands Growth Company's business plan for July 23 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region, and shares that the strategic objectives for the visitor economy through the Global West Midlands programme are to: o Enhance the profile & reputation of the region o Create & sustain vibrant destinations The appointed supplier for this contract will be our strategic partner in creating and delivering a marketing campaign to build and develop awareness of our Business Events product across the West Midlands (not just Birmingham). The key indicators of success will be increased awareness of the region's offer, venues and destinations, resulting in an increased number of leads and enquiries for venue and events spaces through our business tourism (Convention Bureau) team. Additional information: Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-edfa66ab-a2fc-43f9-bc55-3c4c898a0398
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ef29768e-d6be-4c6c-97f1-adc28335c5a2
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
9 Aug 20241 years ago
Submission Deadline
27 Aug 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
16 Sep 2024 - 31 Mar 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING
Contact Name
Sukhy Bawa
Contact Email
sukhy.bawa@wmgrowth.com
Contact Phone
01212025115

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 6AT
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-edfa66ab-a2fc-43f9-bc55-3c4c898a0398-2024-08-09T10:54:52+01:00",
    "date": "2024-08-09T10:54:52+01:00",
    "ocid": "ocds-b5fd17-edfa66ab-a2fc-43f9-bc55-3c4c898a0398",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "IT-198-312-2024-WMGC-0407",
        "title": "Business Events Development & Marketing",
        "description": "The West Midlands Growth Company (WMGC) has a requirement to establish an agreement with a sole supplier to provide specialist marketing and lead generation support for the requirements included in the scope of this tender process. With strong economic fundamentals in place, the West Midlands has a unique opportunity to cement itself as truly globally competitive in the coming years. Global West Midlands - the West Midlands Growth Company's business plan for July 23 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region, and shares that the strategic objectives for the visitor economy through the Global West Midlands programme are to: o Enhance the profile & reputation of the region o Create & sustain vibrant destinations The appointed supplier for this contract will be our strategic partner in creating and delivering a marketing campaign to build and develop awareness of our Business Events product across the West Midlands (not just Birmingham). The key indicators of success will be increased awareness of the region's offer, venues and destinations, resulting in an increased number of leads and enquiries for venue and events spaces through our business tourism (Convention Bureau) team. Additional information: Is a Recurrent Procurement Type? : No",
        "datePublished": "2024-08-09T10:54:52+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "B4 6AT"
                    },
                    {
                        "region": "West Midlands",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (below threshold)",
        "tenderPeriod": {
            "endDate": "2024-08-27T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2024-09-16T01:00:00+01:00",
            "endDate": "2025-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/ef29768e-d6be-4c6c-97f1-adc28335c5a2",
                "datePublished": "2024-08-09T10:54:52+01:00",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "description": "Additional information on how to apply for this contract",
                "url": "https://in-tendhost.co.uk/wmgrowth/aspx/"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-223986",
            "name": "West Midlands Growth Company Ltd e-Tendering",
            "identifier": {
                "legalName": "West Midlands Growth Company Ltd e-Tendering"
            },
            "address": {
                "streetAddress": "20 Colmore Circus, Birmingham",
                "locality": "West Midlands",
                "postalCode": "B4 6AT",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Sukhy Bawa",
                "email": "sukhy.bawa@wmgrowth.com",
                "telephone": "01212025115"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-223986",
        "name": "West Midlands Growth Company Ltd e-Tendering"
    }
}