Award

WNC Marketing Campaign 2025 - Phase 2

WEST NORTHAMPTONSHIRE COUNCIL

This public procurement record has 1 release in its history.

Award

04 Aug 2025 at 11:49

Summary of the contracting process

The public procurement process titled "WNC Marketing Campaign 2025 - Phase 2" has been completed by West Northamptonshire Council, focusing on the advertising and marketing services industry in the East Midlands, United Kingdom. The process was initiated as a tender and reached the award stage with the contract awarded on the 28th of July 2025, valued at £90,000. The procurement method employed was a competitive quotation, limited due to the below-threshold criteria. The tender period concluded on the 25th of July 2025, and the contract started on the 1st of August, set to end by the 31st of October 2025. West Northamptonshire Council, located in Northampton, England, acted as the buying organisation for this marketing initiative aimed at enhancing the local bus network usage.

This tender offers significant opportunities for businesses specialising in advertising and marketing services, particularly those capable of crafting campaigns that boost public transport usage. While the procurement was not specifically geared toward small and medium enterprises (SMEs) or voluntary, community, and social enterprises, robust firms with expertise in transport marketing such as Go Travel Solutions could competitively navigate and benefit from such contracts. It demonstrates potential growth avenues by engaging in high-profile regional marketing efforts to expand client portfolios and establish themselves in public sector projects.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

WNC Marketing Campaign 2025 - Phase 2

Notice Description

PHASE 2 - WNC Enhanced Bus Partnership has identified that a marketing campaign is required to raise awareness of the local bus network, generate interest and action leading to increased usage by both existing bus users and non-bus users.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-edfccfff-cb4e-454c-b72d-a901568b9ecb
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c691af40-18af-440a-af13-4bc07ff4687f
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£90,000 Under £100K
Lots Value
Not specified
Awards Value
£90,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
4 Aug 20256 months ago
Submission Deadline
25 Jul 2025Expired
Future Notice Date
Not specified
Award Date
27 Jul 20257 months ago
Contract Period
31 Jul 2025 - 31 Oct 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
WEST NORTHAMPTONSHIRE COUNCIL
Contact Name
Not specified
Contact Email
busandrail@westnorthants.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
NORTHAMPTON
Postcode
NN1 1ED
Post Town
Northampton
Country
England

Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF24 West Northamptonshire
Delivery Location
TLF East Midlands (England)

Local Authority
West Northamptonshire
Electoral Ward
Castle
Westminster Constituency
Northampton North

Supplier Information

Number of Suppliers
1
Supplier Name

GO TRAVEL SOLUTIONS

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-edfccfff-cb4e-454c-b72d-a901568b9ecb-2025-08-04T12:49:50+01:00",
    "date": "2025-08-04T12:49:50+01:00",
    "ocid": "ocds-b5fd17-edfccfff-cb4e-454c-b72d-a901568b9ecb",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "18140004627",
        "title": "WNC Marketing Campaign 2025 - Phase 2",
        "description": "PHASE 2 - WNC Enhanced Bus Partnership has identified that a marketing campaign is required to raise awareness of the local bus network, generate interest and action leading to increased usage by both existing bus users and non-bus users.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "East Midlands",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 90000,
            "currency": "GBP"
        },
        "procurementMethod": "limited",
        "procurementMethodDetails": "Competitive quotation (below threshold)",
        "tenderPeriod": {
            "endDate": "2025-07-25T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2025-08-01T00:00:00+01:00",
            "endDate": "2025-10-31T23:59:59Z"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-SRS-supplierregistration.cabinetoffice.gov.uk/Ghxe296B",
            "name": "West Northamptonshire Council",
            "identifier": {
                "legalName": "West Northamptonshire Council",
                "scheme": "GB-SRS",
                "id": "supplierregistration.cabinetoffice.gov.uk/Ghxe296B"
            },
            "address": {
                "streetAddress": "ONE ANGEL SQUARE,ANGEL STREET",
                "locality": "NORTHAMPTON",
                "postalCode": "NN11ED",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "busandrail@westnorthants.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-313798",
            "name": "Go Travel Solutions",
            "identifier": {
                "legalName": "Go Travel Solutions"
            },
            "address": {
                "streetAddress": "Friars Mill (Unit 3) , Leicester , LE3 5BJ"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-supplierregistration.cabinetoffice.gov.uk/Ghxe296B",
        "name": "West Northamptonshire Council"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-edfccfff-cb4e-454c-b72d-a901568b9ecb-1",
            "status": "active",
            "date": "2025-07-28T00:00:00+01:00",
            "datePublished": "2025-08-04T12:49:50+01:00",
            "value": {
                "amount": 90000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-313798",
                    "name": "Go Travel Solutions"
                }
            ],
            "contractPeriod": {
                "startDate": "2025-08-01T00:00:00+01:00",
                "endDate": "2025-10-31T23:59:59Z"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/c691af40-18af-440a-af13-4bc07ff4687f",
                    "datePublished": "2025-08-04T12:49:50+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "contractSigned",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/40399b51-87f1-4a67-b8e8-d8e82df33b5b",
                    "format": "application/msword"
                }
            ]
        }
    ]
}