Land-based Careers Marketing Campaign (14-19)
Description: Landex, on behalf of a collaborative forum of land-based education and industry partners, invites tenders for the development and delivery of an integrated national marketing campaign focused on raising awareness of land-based careers among young people aged 14-19. Landex is managing this project on behalf of the National Landbased College, working with sector partners to raise awareness of the breadth, relevance and future opportunities within land-based careers. The campaign will present a positive, modern and future-focused narrative for land-based careers, address misconceptions and awareness gaps, cover the breadth of land-based industries, include social media campaign delivery and video-led content, direct users to a central landing destination with onward routes to careers, courses, advisers and adult upskilling, integrate and signpost partner initiatives and assets, provide measurable impact data and (read more...)
Summary: Landex, on behalf of the National Landbased College and its sector partners, has initiated a procurement process for carrying out a marketing campaign aimed at raising awareness of land-based careers among young people aged 14-19. The tender is for the creation and execution of a nationwide campaign that includes social media and video content and aligns with existing sector initiatives. This contract, valued at up to £40,000, is managed under an open procedure and is classified within the agricultural, farming, and related industries. The campaign's main focus is to foster a modern perspective on land-based careers, directing users to existing resources without branding. Key procurement dates include the submission deadline on 27 April 2026, presentations in the week commencing 11 May 2026, and a contract start date set for 8 June 2026, spanning locations such as the United Kingdom, Isle of Man, Guernsey, and Jersey.