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Later Life Mortgages Market Study Qualitative Consumer Research

Financial Conduct Authority

This public procurement record has 1 release in its history.

Award

20 Jul 2026 at 15:33

Award Notice
Summary of the contracting process

The Financial Conduct Authority (FCA) commissioned qualitative consumer research to support its Later Life Mortgages Market Study. The requirement is for market research services, focused on understanding consumers and their experiences, needs or views in relation to later life mortgages. The work is delivered for the FCA in London, including its offices at 12 Endeavour Square, E20 1JN. The research supports the FCA’s regulatory market study rather than the provision of mortgage products, financial advice or lending services. This is a specialist research services requirement for organisations able to design and conduct qualitative consumer research and provide findings that can inform a public-sector assessment of the later life mortgage market and consumer outcomes.

The procurement is complete and was awarded on 10 June 2026 to Irrational Agency Limited. The awarded value is £78,714 including the stated currency, with the procurement’s estimated range running from £65,595 to £78,714. The contract period is 25 June 2026 to 31 October 2026. It was a selective call-off from a framework agreement, rather than an open standalone tender. The tender submission deadline was 20 May 2026 at 12 noon. The requirement was evaluated as a services procurement for market research, and the award outcome identifies one active supplier. The contract is not divided into separately reported lots, and participation was not identified as suitable for SMEs or voluntary, community and social enterprises.

For a supplier that did not win this requirement, the award demonstrates demand from the FCA for focused qualitative consumer research linked to financial-services regulation and market studies. A credible competitor for a future requirement of this type would need strong qualitative research capability, including the ability to investigate consumer perspectives on complex mortgage products and turn those findings into clear, evidence-based conclusions. Useful strengths would include research design, participant recruitment, interviewing or other qualitative methods, analysis and reporting for a regulatory audience. Suppliers should be able to work to a defined public-sector research brief, handle sensitive consumer topics professionally and produce findings that help an authority assess market functioning and consumer outcomes. The framework call-off route also indicates that relevant framework appointment and call-off capability would be commercially important.

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Notice Information

Notice Title

Later Life Mortgages Market Study Qualitative Consumer Research

Notice Description

Procurement of qualitative consumer research to support the Later Life Mortgages Market Study (LLMMS).

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f0974430-cf5c-4948-8c32-43cf5a9cf90c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/a424a82f-929f-4a04-ac1f-b1780ad2d07b
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£78,714 Under £100K
Lots Value
Not specified
Awards Value
£78,714 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
20 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
10 Jun 20263 months ago
Contract Period
25 Jun 2026 - 31 Oct 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Financial Conduct Authority
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E20 1JN
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
TLI London
Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
1
Supplier Name

Irrational Agency Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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