Award

Comms Message Testing

THE FOOD STANDARDS AGENCY

This public procurement record has 1 release in its history.

Award

11 Apr 2022 at 10:28

Award Notice
Summary of the contracting process

The Food Standards Agency is conducting a procurement process for a contract titled "Comms Message Testing," focused on enhancing communication strategies in the area of food safety. This project falls under the Research and Development Services category and is taking place in the United Kingdom. The contract period runs from 8th February 2022 to 30th April 2022, and the total value of the contract is £99,350. This procurement has been executed as a calling-off from an existing call-off contract and is currently at the award stage, with the contract awarded on 18th February 2022.

This tender presents a significant opportunity for businesses, particularly small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs), to contribute to public health messaging. Companies that specialize in communication strategies, market research, and consumer behaviour analysis would be especially well-equipped to compete for this contract. Participating in such a project could facilitate business growth through collaboration with a government agency while demonstrating expertise in vital public health communications.

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Notice Information

Notice Title

Comms Message Testing

Notice Description

The FSA's communication strategy aims to motivate positive behaviour change and help the public understand risk and best practice. Several pieces of work have been carried out over the last few years to test and develop effective approaches to comms messaging (See: 2014 Messaging Report, 2020 risk communication toolkit and supporting research) Earlier this year, Social Science published the paper 'Qualitative consumer research to explore communications on food safety messaging (2021)'. This work aimed to enhance the FSA's understanding of current behavioural drivers and attitudes towards communicating food safety messages and how these may vary by audiences. Four over-arching communication approaches were tested via 30 two-hour long video-enabled focus group and 20 one-hour long telephone depth interviews. Participants from the general population were stratified by age and life-stage across England, Wales and Northern Ireland. Participants from Chinese, Black African, Black Caribbean, Pakistani and Indian minority communities were specifically represented to explore cultural differences in message reception. Participants were shown and asked to respond to up to six pieces of stimulus materials - short food safety messages accompanied by stock images, designed to test theoretical approaches to communicating food safety. Qualitative findings were analysed using the COM-B framework and used to develop a Food Safety Communications Toolkit which provides a framework for communicating food safety to consumers.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f123627f-2e39-4210-92ac-1724ffcaa756
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/abc175ab-bb6f-4e17-9add-63fa54ea99a0
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other - Calling off from an existing call off contract
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73000000 - Research and development services and related consultancy services

Notice Value(s)

Tender Value
£99,350 Under £100K
Lots Value
Not specified
Awards Value
£99,350 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
11 Apr 20223 years ago
Submission Deadline
28 Nov 2019Expired
Future Notice Date
Not specified
Award Date
18 Feb 20224 years ago
Contract Period
8 Feb 2022 - 30 Apr 2022 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE FOOD STANDARDS AGENCY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
YORK
Postcode
YO1 7PR
Post Town
York
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE2 North Yorkshire
Small Region (ITL 3)
TLE21 York
Delivery Location
Not specified
Local Authority
York
Electoral Ward
Guildhall
Westminster Constituency
York Central

Supplier Information

Number of Suppliers
1
Supplier Name

IPOS MORI

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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