Planning

Prior Information Notice - Procurement of a Marketing & Communications Agency to support millions to move

HEALTH INNOVATION NORTH EAST AND NORTH CUMBRIA

This public procurement record has 4 releases in its history.

Planning

11 Mar 2026 at 15:23

Market Engagement Notice
Planning

11 Mar 2026 at 09:53

Market Engagement Notice
Planning

10 Mar 2026 at 11:35

Market Engagement Notice
Planning

10 Mar 2026 at 11:34

Market Engagement Notice
Summary of the contracting process

Health Innovation North East and North Cumbria (HI NENC) is in the planning phase of procuring a marketing and communications agency to support a nationwide programme aimed at enhancing physical activity across England. This process is categorised under the industry of marketing management consultancy services, with the programme itself responding to the Government's 10 Year Health Plan aimed at increasing walking and running activities. As part of the initial engagement, a milestone for market operators is set with the engagement end date marked for 10th June 2026. The procurement process, commencing as a tender, invites agencies to participate in a dynamic purchasing system, with completion aligned to the major stages outlined by HI NENC.

This tender represents substantial opportunities for businesses specialising in marketing and public relations to establish themselves in a large-scale national programme. Particularly, businesses adept in behavioural change and health inequality campaigns will find this opportunity beneficial for business growth. The procurement expects agencies to develop comprehensive communication strategies and materials that inspire national participation. SMEs have a recognised suitability, bolstering opportunities for smaller enterprises to contribute and expand their portfolios through this strategic partnership. Engaging with this process allows businesses to leverage their expertise in digital tools, sustainable habit formation, and creating a national movement brand. Applying to HI NENC's dynamic purchasing system under Lot 5 will be pivotal for interested agencies in securing a position for this promising opportunity.

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Notice Information

Notice Title

Prior Information Notice - Procurement of a Marketing & Communications Agency to support millions to move

Notice Description

The purpose of this PIN is to inform market operators of a potential future exercise to procure services supporting the marketing and communications for a new nationwide programme to increase physical activity and reduce inactivity. Health Innovation North East and North Cumbria (HI NENC) is commissioning an agency partner to design and deliver the marketing, PR, and communications strategy for a national behaviour change programme designed to increase physical activity and reduce inactivity across England. The Programme responds directly to the Government's 10 Year Health Plan commitment to motivate millions to walk - and where possible run - regularly. Sir Brendan Foster has convened expert partners to support this. The Programme aims to reframe movement as personal, cumulative and achievable through the core proposition: The Programme is not a traditional sports campaign. It is a long-term national behaviour change movement designed to: - * Increase movement among inactive adults * Address health inequalities * Build a recognisable, inclusive national movement brand * Enable sustainable habit formation through digital tools and rewards * Advertising - including advertising investment to launch and sustain the campaign within the first year. The associated marketing campaign must inspire participation at scale, whilst remaining grounded in behavioural science and public health evidence. The appointed agency will be responsible for developing and delivering a full set of campaign materials, frameworks, strategies, activation plans, toolkits, digital assets, evaluation reports, and all content needed to deliver the programme end to end. This must be aligned to the overall narrative framework. This will include planning major PR and press moments, building momentum towards launch dates and engaging with key stakeholders to strengthen partnerships. Additional information: HI NENC would like to invite potential providers of Marketing and Communications services to apply to our Dynamic Purchasing System (DPS) DN670401 as a supplier. You can do this by following this link: https://procontract.due-north.com/SupplierPostLoginHome/ActivityDashboard?projectId=c1881153-e6f3-ed11-8122-005056b64545&callingPage=Home This opportunity will be developed as a further competition under Lot 5 of our DPS. You should therefore ensure you apply to Lot 5 to be able to bid to provide this service. You are also welcome to apply for any other Lots on our DPS that you feel are relevant to your organisation. We are expecting to put out the Invitation to Quote (ITQ) to our Lot 5 suppliers by the end of March 2026. This timeline is subject to change. Interested suppliers are advised to apply to the DPS promptly to ensure they have been accepted to the framework and receive the competition notification. Failure to be accepted to the framework ahead of the ITQ publication will mean that you will be unable to bid to supply. This notice is for information and engaging with the supply market only. It is not a binding statement of intent or call for competition. HI NENC reserves the right not to enter a formal process and not award a contract. The information contained in this notice, including information relating to the nature and scope of the requirements, the service classification of this requirement from the list of CPV codes, is only indicative of the HI NENC's current thinking and is neither exhaustive nor binding. HI NENC reserves the right at its absolute discretion to amend it at the time of issue of any further notices or at any other time. HI NENC will not be liable for any bid cost, expenditure, work or effort incurred by a potential supplier in acting on the basis of this PIN

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f150041e-2505-4f05-8974-21c80116b1a7
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1295ef77-86b3-43ac-8768-79852dad8fdd
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
Market Engagement Notice
Procurement Type
Dynamic
Procurement Category
Not specified
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
11 Mar 20263 days ago
Submission Deadline
Not specified
Future Notice Date
20 Mar 20265 days to go
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
HEALTH INNOVATION NORTH EAST AND NORTH CUMBRIA
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWCASTLE-UPON-TYNE
Postcode
NE1 4XQ
Post Town
Newcastle upon Tyne
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
Not specified
Local Authority
Newcastle upon Tyne
Electoral Ward
Monument
Westminster Constituency
Newcastle upon Tyne Central and West

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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