Award

The Journey has Started

WEST YORKSHIRE COMBINED AUTHORITY

This public procurement record has 1 release in its history.

Award

16 Sep 2025 at 10:07

Summary of the contracting process

The contracting process titled "The Journey has Started" was overseen by the West Yorkshire Combined Authority, focused on providing advertising and marketing services within the Yorkshire and the Humber region, United Kingdom. This procurement was classified under industry category CPV 79340000. Managed through a selective procurement method via a restricted procedure, the tender reached the award stage with the status marked as complete. The entire process unfolded with significant dates, starting from the tender period ending on 3rd February 2025, leading to the contract awarded on 29th April 2025, which will commence on 5th May 2025 and conclude by 31st July 2026. The total value of the contract is £444,652 GBP.

This tender provides substantial opportunities for large businesses specialising in advertising and marketing, particularly those able to undertake extensive integrated campaigns on a regional level. As the procurement method was selective, businesses with proven expertise and a competitive edge in the sector would be well-suited to partake in such processes. McCANN-ERICKSON CENTRAL LIMITED, trading as McCANN LEEDS, emerged as the successful supplier, suggesting the potential for substantial collaboration opportunities for businesses operating at a similar scale and within similar domains. While this tender may not directly cater to SMEs or VCSEs, larger entities can find avenues to expand their reach and influence in the public sector marketing landscape.

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Notice Title

The Journey has Started

Notice Description

Integrated campaign brief

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f320530a-b67d-4536-b1e5-191b9fbd2b9d
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/83aa782a-00f4-4c22-8388-4e8bda81bfdb
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£444,652 £100K-£500K
Lots Value
Not specified
Awards Value
£444,652 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
16 Sep 20255 months ago
Submission Deadline
3 Feb 2025Expired
Future Notice Date
Not specified
Award Date
28 Apr 202510 months ago
Contract Period
4 May 2025 - 31 Jul 2026 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
WEST YORKSHIRE COMBINED AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LEEDS
Postcode
LS1 2DE
Post Town
Leeds
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE42 Leeds
Delivery Location
TLE Yorkshire and The Humber

Local Authority
Leeds
Electoral Ward
Little London & Woodhouse
Westminster Constituency
Leeds Central and Headingley

Supplier Information

Number of Suppliers
1
Supplier Name

MCCANN-ERICKSON CENTRAL LIMITED (T/A MCCANN LEEDS

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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