Award

Media Strategy and Media Buy - It Starts Here Campaign V2 - AWARD

WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING

This public procurement record has 1 release in its history.

Award

01 Oct 2024 at 15:07

Award Notice
Summary of the contracting process

The West Midlands Growth Company Ltd has completed the procurement process for the "Media Strategy and Media Buy - It Starts Here Campaign V2" tender. This tender, classified under the advertising services industry (CPV code 79341000), was aimed at enhancing the international and national visibility of the West Midlands' business ecosystem. The procurement stage of this contract is now marked as "complete," and the successful supplier, Digitronix Ltd, will execute the media campaign. The contract period is from 2nd September 2024 to 31st March 2025, with key deadlines including the tender period ending on 2nd August 2024 and the award date on 16th August 2024. The project encompasses various advertising activities such as OOH, digital and experiential campaigns across the West Midlands and beyond.

This tender presents significant opportunities for business growth, especially for companies with expertise in media strategy and media buy. Businesses offering integrated advertising solutions and innovative media strategies will find this contract beneficial. Moreover, firms with a strong background in handling international campaigns and delivering high-quality activations are particularly well-suited to compete. The collaboration with the West Midlands Growth Company aims to address market challenges and elevate the region as a prominent destination for investors, aligning with the goal of attracting more business interest and fostering economic development.

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Notice Information

Notice Title

Media Strategy and Media Buy - It Starts Here Campaign V2 - AWARD

Notice Description

The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process. The tender is focused on the agency delivering a media buying strategy and media buy to support an international B2B campaign that is in development, due to launch in August 2024. The West Midlands Growth Company is seeking an expert media buying agency to plan, execute, track and report on our global investment campaign - It Starts Here. WMGC's inward investment campaign is designed to increase international and national visibility surrounding the region's business ecosystem, improve perceptions and generate interest from investors and investment intermediaries. It supports the wider objective of seeking to address a West Midlands' market failure where we are overlooked by investors and relocating companies for other, better known, destinations such as London and Manchester. We require a media buying agency with international experience to work with us and in partnership with our appointed PR and creative agency to develop efficient and creative routes to reach our target audiences(s) including a mix of OOH, digital and experiential activity to deliver high-quality activations until March 2025.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f33cb263-13a9-4f7d-b21c-78476f114d23
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/0f178226-2e35-457f-8755-b21dedbe6e63
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£140,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
1 Oct 20241 years ago
Submission Deadline
2 Aug 2024Expired
Future Notice Date
Not specified
Award Date
15 Aug 20241 years ago
Contract Period
1 Sep 2024 - 31 Mar 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 6AT
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

DIGITRONIX

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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