Award

Communications Affordability Tracker

OFCOM

This public procurement record has 1 release in its history.

Award

18 Jul 2025 at 10:54

Award Notice
Summary of the contracting process

This public procurement process, conducted by OFCOM, sought to award a contract for the "Communications Affordability Tracker", a project falling under the market research services category. This initiative, valued at £165,090, revolves around assessing the affordability of communication services among UK adults. OFCOM, based in London, facilitated the award stage of this tender on 7th May 2025. The procurement utilised a selective method via a call-off from a framework agreement. The contracting period spans from 14th May 2025 to 31st December 2028, providing an extended timeframe for the completion of the research. The primary location of this contract is in London, representing the United Kingdom.

This contract presents notable opportunities for businesses engaged in market research, particularly those experienced with communications services. SMEs and VCSEs stand well-positioned to engage in such projects due to OFCOM's openness to diverse business scales. Companies proficient in survey-based research and data analysis in the communications sector will find this tender suitable, addressing both business growth and industry impact. With potential for repeated engagement, this tender allows businesses to leverage their expertise in a critical area, influencing future policy and consumer awareness in the UK communications markets.

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Notice Information

Notice Title

Communications Affordability Tracker

Notice Description

The Communications Affordability Tracker tracks the affordability of communication services among UK adults. It has been conducted via a CATI (Computer Assisted Telephone Interview) survey since June 2020, with c.1,000 interviews with UK adults aged 18+ conducted each wave. From its inception, it has moved from being conducted monthly, to bi-monthly, to quarterly, and now we will conduct it every six months. The tracker identifies those who are either the sole or joint decision-maker for communications services in their household and/or those who personally use a mobile phone. Quotas are set on age, gender, working status and geographical region. The sample also includes a Northern Ireland boost, which is subsequently down weighted in the UK representative results. This provides us with continued understanding of consumer affordability issues in the UK communications markets (covering mobile, landline, fixed broadband, pay-TV, and on-demand TV services). The study is designed to report on affordability at an overall level, and by services. The services included are landline, mobile phone, fixed broadband, Pay TV and SVoD. Since April 2023, consumers awareness of broadband and mobile social tariffs has also been measured on the Communications Affordability Tracker. The Communications Affordability Tracker is our main source of evidence about consumer awareness on this topic. Objectives: - To track the affordability of communication and media services among UK adults - To track the awareness of broadband and mobile social tariffs

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f4104f0b-67c5-4049-97fa-a5aa60ab54b0
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/55d255cd-1c5f-4f21-afdf-cbd4af47b926
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£165,090 £100K-£500K
Lots Value
Not specified
Awards Value
£165,090 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
18 Jul 20257 months ago
Submission Deadline
11 Apr 2025Expired
Future Notice Date
Not specified
Award Date
6 May 20259 months ago
Contract Period
13 May 2025 - 31 Dec 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
TLI London
Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

IPSOS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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