Award

RNLI Sponsorship

MCA - MARITIME AND COASTGUARD AGENCY

This public procurement record has 1 release in its history.

Award

17 Aug 2021 at 10:58

Summary of the contracting process

The Maritime and Coastguard Agency (MCA) has recently completed a public procurement process for the "RNLI Sponsorship" project, which falls under the industry category of subscription services. This direct procurement, executed as a single tender action, had a total value of £300,000 and was initiated as part of a joint marketing campaign with the Royal National Lifeboat Institution (RNLI), scheduled from May to September 2020. The procurement period ended on 21st June 2020, with the contract commencing on 22nd June 2020 and concluding on 29th June 2020. The delivery addresses for this campaign are located in the South East region of the United Kingdom.

This tender presents extensive opportunities for businesses, particularly small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) that have expertise in marketing and advertising services. The projects focus on innovative marketing strategies across social media, display advertising, and radio, offering a platform for firms proficient in these areas to enhance their market presence. Competing businesses should be equipped to handle variable marketing activities that may be affected by seasonal factors and public holidays, making agility and creativity crucial for success.

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Notice Title

RNLI Sponsorship

Notice Description

Joint beach safety marketing campaignbetween MCA (HM Coastguard) and RNLI,running from May -Sept 2020. Activity includes paid for social media, displayadvertising, radio ads and then later video on demand and out of home advertising. Marketing activity is variable and will beinfluenced by the weather, bank holidays and weekends. MCA will contribute 40% of the total campaign costs-anticipated total MCA spend up to PS300,000(could be less).Expected billingto be split across three invoices.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f62ea5e6-7deb-4baf-90fb-252ad2923888
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e8eeb791-0c6e-4446-a54f-d0961476575c
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79980000 - Subscription services

Notice Value(s)

Tender Value
£300,000 £100K-£500K
Lots Value
Not specified
Awards Value
£300,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
17 Aug 20214 years ago
Submission Deadline
21 Jun 2020Expired
Future Notice Date
Not specified
Award Date
21 Jun 20205 years ago
Contract Period
21 Jun 2020 - 29 Jun 2020 30 days
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
MCA - MARITIME AND COASTGUARD AGENCY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SOUTHAMPTON
Postcode
SO15 1EG
Post Town
Southampton
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ32 Southampton
Delivery Location
TLJ South East (England)

Local Authority
Southampton
Electoral Ward
Banister & Polygon
Westminster Constituency
Southampton Itchen

Supplier Information

Number of Suppliers
1
Supplier Name

ROYAL NATIONAL LIFEBOAT INSTITUTION

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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