Award

Lead creative and strategy agency

DEPARTMENT FOR CULTURE, MEDIA AND SPORT

This public procurement record has 1 release in its history.

Award

16 Dec 2025 at 16:28

Summary of the contracting process

The Department for Culture, Media and Sport (DCMS) has completed the award stage of a public procurement process seeking a "Lead creative and strategy agency." This procurement falls under the industry category of business services, covering law, marketing, consulting, recruitment, printing, and security, and is located in London, with postal code SW1A 2BQ. The procurement method was selective and sourced via a call-off from a framework agreement. The tender period ended on 23rd September 2025, and the contract commenced on 13th October 2025, set to conclude by 12th October 2026. The contract, valued at £1,600,000, has been awarded to Freud Communications Ltd on 23rd October 2025, aligning with its active status.

This tender presents valuable opportunities for businesses specialising in integrated communication campaigns and comprehensive campaign delivery. Small and medium-sized enterprises (SMEs) and those aligned with voluntary, community and social enterprises (VCSEs) would find this contract particularly advantageous. Organisations with strengths in strategic agency roles and experience in executing end-to-end campaign services in the business services category would be well-suited to compete for similar future opportunities facilitated by DCMS. Collaborating within a selective framework agreement enhances chances for new business growth and long-term partnerships with public sector bodies.

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Notice Title

Lead creative and strategy agency

Notice Description

The Department for Culture, Media and Sport (DCMS) requires a supplier to provide integrated communications campaigns and end to end campaign delivery.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f6d2f675-13fd-41e9-b22a-64a1880f10ec
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/36ba69aa-906d-4c4b-ad4c-6675329372bd
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
£1,600,000 £1M-£10M
Lots Value
Not specified
Awards Value
£1,600,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
16 Dec 20252 months ago
Submission Deadline
23 Sep 2025Expired
Future Notice Date
Not specified
Award Date
22 Oct 20254 months ago
Contract Period
12 Oct 2025 - 12 Oct 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR CULTURE, MEDIA AND SPORT
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1A 2BQ
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

FREUD COMMUNICATIONS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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