Tender

Events Campaign Delivery for the UK Global Screen Fund

BFI

This public procurement record has 1 release in its history.

Tender

17 Aug 2021 at 16:39

Tender Notice
Summary of the contracting process

The BFI (British Film Institute) is seeking to engage an agency for the 'Events Campaign Delivery for the UK Global Screen Fund.' This initiative, part of a £7 million pilot fund, aims to enhance international development and distribution opportunities for the UK's independent screen sector, which encompasses film, TV, animation, documentary, and interactive narrative games. The procurement is currently in the tender stage, with the submission deadline set for 1st September 2021. The campaign will kick off on 22nd September 2021 and run until 31st October 2022, focusing on promoting UK screen content globally, particularly in key international territories. This tender is published under the Light Touch Regime of the Public Contracts Regulations 2015 and follows an open procurement method.

This tender presents a significant opportunity for businesses operating within the events and cultural sector, particularly those with experience in international marketing campaigns, event coordination, and audience engagement. SMEs focusing on creative services, promotional events, or those with a background in the film and media industries will find themselves well-positioned to compete. The success of this campaign aims to bolster the global presence of UK screen content, ultimately benefiting businesses that can contribute to its execution through innovative and engaging promotional strategies.

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Notice Information

Notice Title

Events Campaign Delivery for the UK Global Screen Fund

Notice Description

The UK Global Screen Fund is a one year pilot fund designed to boost international development, production and distribution opportunities for the UK's independent screen sector. The new PS7 million pilot fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies, deepening international relationships and increasing reach to new global audiences. Aimed at boosting the international competitiveness of UK screen content whilst growing the revenue and sustainability of domestic independent businesses, the fund is designed to help develop and produce projects with international appeal, expand the worldwide distribution of UK content and encourage collaboration with international partners. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. Recognising the vital role of film, TV, animation, documentary and interactive in shaping how the UK is viewed around the world, the activation of this major campaign will showcase independent UK screen content through multi-territory promotion of talent, content, and companies. Having already commissioned the development of an international brand strategy, alongside audience perception research, the BFI is now seeking to commission an agency to undertake the implementation of an international campaign to promote UK screen content to audiences around the world. Following the delivery of creative assets, the 12-month campaign will focus on the roll out of the new brand strategy through events-based activity, working alongside media-based activity (separate Media Campaign tender). The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with consumer audiences to powerfully sell and promote UK content internationally. The Events campaign will activate the new brand strategy to engage and excite audiences across key international territories This tender is being advertised against Schedule 3 of the Public Contracts Regulations 2015. LIGHT TOUCH REGIME Additional information: To take part in this tender, please visit our website, at https://in-tendhost.co.uk/bfi/aspx/Tenders/Current , where you will need to register, if you haven't already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal. Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f7c1520a-a9fc-4242-879f-6d03024379f4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ac0c680c-e6ff-4cc2-8be6-8067060c896c
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79952000 - Event services

79952100 - Cultural event organisation services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
17 Aug 20214 years ago
Submission Deadline
1 Sep 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
22 Sep 2021 - 31 Oct 2022 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BFI
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
W1T 1LN
Post Town
West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
Not specified
Local Authority
Camden
Electoral Ward
Bloomsbury
Westminster Constituency
Holborn and St Pancras

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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