Tender

Visitor Segmentation and Marketing Analysis

SOUTH DOWNS NATIONAL PARK AUTHORITY

This public procurement record has 1 release in its history.

Tender

09 Jun 2017 at 10:56

Tender Notice
Summary of the contracting process

The South Downs National Park Authority is seeking bids for a tender titled "Visitor Segmentation and Marketing Analysis." This initiative falls under the research and development services category and is located in West Sussex, UK. The procurement, classified as an open procedure, is currently in the tender stage, with proposals due by 7th July 2017. The tender has a budget range of £15,000 to £20,000 and the contract is anticipated to commence on 17th July 2017, lasting until 31st October 2017.

This tender presents a valuable opportunity for businesses specialising in market research and consultancy services. Companies that can deliver comprehensive visitor profiling and segmentation analysis, along with insights into competitive landscapes and marketing strategies, would be particularly well-suited to participate. Engaging in this process can help businesses expand their portfolios and gain insights that can bolster their operations in tourism-related sectors.

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Notice Information

Notice Title

Visitor Segmentation and Marketing Analysis

Notice Description

A recent 'awareness survey' conducted on behalf of the South Downs National Park Authority (SDNPA) identifies low levels of awareness for the South Downs National Park across all age groups. This research requires further detailed analysis as part of a customer segmentation study. Such segmentation analysis should be conducted to provide: A) A thorough current visitor and non-visitor profiling analysis B) An overview of the competitive set C) 'Best prospect' customer segment opportunities D) A recommendation of marketing propositions Provide the SDNPA with the research that will underpin and influence future marketing propositions, tourism development and tourism planning proposals to match best prospect customer groups. We are therefore seeking the services of a research professional to review the current data available and to provide a robust and overarching insight of visitors to the South Downs National Park. Additional information: Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f7e2231b-c033-4664-8fdf-492ec6805d06
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ee2fe3ad-857d-452e-92e1-4b4f1e9776cd
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73000000 - Research and development services and related consultancy services

Notice Value(s)

Tender Value
£20,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
9 Jun 20178 years ago
Submission Deadline
7 Jul 2017Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
16 Jul 2017 - 31 Oct 2017 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SOUTH DOWNS NATIONAL PARK AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST SUSSEX
Postcode
GU29 9DH
Post Town
Guildford
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ2 Surrey, East and West Sussex
Small Region (ITL 3)
TLJ27 West Sussex (South West)
Delivery Location
Not specified
Local Authority
Chichester
Electoral Ward
Midhurst
Westminster Constituency
Arundel and South Downs

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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