Award

Op COURAGE marketing campaign

NHS ENGLAND

This public procurement record has 2 releases in its history.

Award

10 Oct 2022 at 10:53

Award

10 Oct 2022 at 10:52

Summary of the contracting process

The NHS England has awarded a contract for the "Op COURAGE marketing campaign" to a marketing agency, 23red. The campaign aims to raise awareness of Op COURAGE: The Veterans Mental Health and Wellbeing Service and increase referrals. The contract is valued at £91,786.28 GBP and was awarded on April 29, 2022. The campaign involves services such as pre and post research, message development, media planning, and delivery, and is being carried out under the RM6125 Campaign Solutions 2 framework. The contract period is from September 12, 2022, to December 12, 2022.

For businesses interested in marketing services, this tender presents an opportunity to work with NHS England on a high-impact national campaign. Small and medium-sized enterprises (SMEs) could particularly benefit from this tender due to the expressed interest in SME suitability. The procurement method used for this contract was selective, involving a call-off from a framework agreement. The campaign is based in Leeds, with delivery addresses in LS2 7UE, and covers the marketing services category within the industry. Businesses with expertise in marketing, advertising, media planning, and creative development would be well-suited to bid for this contract and contribute to the awareness-raising efforts for veterans' mental health services.

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Notice Title

Op COURAGE marketing campaign

Notice Description

NHS England required a marketing agency to develop and deliver a targeted national campaign to raise awareness of Op COURAGE: The Veterans Mental Health and Wellbeing Service and increase referrals to it. Specifically, we would like the agency to deliver the following: - pre and post campaign research - message and creative concept development and testing - media planning and buying - campaign creative development / campaign toolkit - delivery of campaign - evaluation of campaign This was procured through the RM6125 Campaign Solutions 2 framework.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-f953c290-6e4a-45c0-9f3c-b5d8561abcc8
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/965de88e-588e-4d47-a8a6-3c9ab8eaf75d
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

79342000 - Marketing services

Notice Value(s)

Tender Value
£92,000 Under £100K
Lots Value
Not specified
Awards Value
£91,786 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
10 Oct 20223 years ago
Submission Deadline
25 Mar 2022Expired
Future Notice Date
Not specified
Award Date
28 Apr 20223 years ago
Contract Period
11 Sep 2022 - 12 Dec 2022 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
NHS ENGLAND
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LEEDS
Postcode
LS2 7UE
Post Town
Leeds
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE42 Leeds
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England)

Local Authority
Leeds
Electoral Ward
Little London & Woodhouse
Westminster Constituency
Leeds Central and Headingley

Supplier Information

Number of Suppliers
1
Supplier Name

23RED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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