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Campaign Partnerships

Food Standards Agency

This public procurement record has 2 releases in its history.

Award

23 Jul 2026 at 14:51

Award Notice
Award

23 Jul 2026 at 14:48

Award Notice
Summary of the contracting process

The Food Standards Agency commissioned campaign partnership services to support communication with key audiences, particularly through the use of partner organisations. The work is a marketing management consultancy service, covering campaign communications and partnership activity rather than the supply of physical goods or construction works. Delivery is associated with the agency’s office in York, at Foss House, Kings Pool, Peasholme Green. The buying organisation is the Food Standards Agency. The requirement was suitable for small and medium-sized enterprises and for voluntary, community and social enterprises, making it relevant to specialist communications agencies, marketing consultancies and partnership-led campaign providers with public-sector experience.

The procurement is complete and was awarded to Freud Communications on 13 July 2026. It used a selective call-off from the CCS Communications Marketplace framework RM6124. The awarded value is £180,000 including the optional one-year extension; the stated minimum value is £90,000. The contract period runs from 1 August 2026 to 31 July 2027, with an optional one-year extension described in the procurement. The tender submission deadline was 9 June 2026 at 12 noon. The contract was awarded as a single requirement to one supplier. The published procurement category is services, and the stated classification is marketing management consultancy services.

This award indicates demand from the Food Standards Agency for an agency able to plan and deliver communications campaigns using external partners to reach defined audiences. A credible future competitor would need strong marketing management consultancy capability, experience of developing or coordinating partnership-based campaigns, and the ability to translate public-sector objectives into communications activity for key audiences. The requirement is suitable for SMEs and voluntary, community and social enterprises, so scale alone is not the defining barrier. Relevant providers are likely to be integrated communications or marketing agencies, specialist campaign consultancies and organisations with established partner networks, audience insight and the capacity to manage delivery for a national food standards body.

How relevant is this notice?

Notice Information

Notice Title

Campaign Partnerships

Notice Description

The FSA has appointed an agency to assist us in communicating with key audiences, particularly via the use of partners. This was run via CCS Framework RM6124 Communications Marketplace. The contract is for 1 year with optional 1 year extension. The total value is including the optional 1 year extension.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-fa7d0ccb-cbc6-4f45-a9c4-29a0b2a5f5a8
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/c52058e1-2fc4-4dec-96a9-13f366791391
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£180,000 £100K-£500K
Lots Value
Not specified
Awards Value
£180,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
23 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
13 Jul 20262 months ago
Contract Period
1 Aug 2026 - 31 Jul 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Food Standards Agency
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
YORK
Postcode
YO1 7PR
Postcode Area
York
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE2 North Yorkshire
Small Region (ITL 3)
TLE21 York
Delivery Location
Not specified
Local Authority
York
Electoral Ward
Guildhall
Westminster Constituency
York Central

Supplier Information

Number of Suppliers
1
Supplier Name

Freud Communcations

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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