Award

Leeds Road Corridor Development & Delivery of Marketing Strategy

CITY OF BRADFORD METROPOLITAN DISTRICT COUNCIL

This public procurement record has 1 release in its history.

Award

03 Dec 2024 at 15:21

Award Notice
Summary of the contracting process

The City of Bradford Metropolitan District Council has completed the award process for the contract titled "Leeds Road Corridor Development & Delivery of Marketing Strategy," under the industry category of Advertising and Marketing Services. The procurement aimed to secure marketing expertise to promote Leeds Road as a visitor destination and to align with Bradford's Place marketing strategy and City of Culture 2025 activities. This open procurement procedure commenced on 15th October 2024, with the contract period stretching from 2nd December 2024 to 31st December 2025. The total contract value awarded to Out of Place Studio Ltd is £66,320, targeting delivery within the Yorkshire and the Humber region in the United Kingdom.

This tender presents a substantial opportunity for businesses experienced in digital and social media marketing to contribute to a significant cultural and economic development project. Companies specialising in comprehensive marketing strategies, including direct marketing services, are well-positioned to leverage this contract to gain prominence in the public sector. Small and medium-sized enterprises (SMEs) with a robust portfolio in regional and national promotions will find this procurement particularly advantageous for demonstrating their capabilities and expanding their reach within the dynamic context of Bradford's cultural promotion initiatives.

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Notice Information

Notice Title

Leeds Road Corridor Development & Delivery of Marketing Strategy

Notice Description

The Council's Department of Place, Economic Development Service is seeking to procure marketing expertise to promote Leeds Road as a visitor destination across the district, regionally and nationally. The marketing activity for Leeds Road Corridor will be aligned with and complement the Council's Place marketing strategy that aims to boost Bradford's profile, attract investment, and foster a unified brand identity for the city highlighting its cultural richness and diversity and with City of Culture 2025 activity. The supplier will be expected to develop and deliver a clear marketing strategy with digital/social media focus and promotional activity for the duration of the contract period.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-fa89aa8a-859e-498e-9a55-50ebf9d24e44
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/25222303-4883-4892-92a7-8a85bed5597e
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79342100 - Direct marketing services

Notice Value(s)

Tender Value
£70,000 Under £100K
Lots Value
Not specified
Awards Value
£66,320 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
3 Dec 20241 years ago
Submission Deadline
15 Oct 2024Expired
Future Notice Date
Not specified
Award Date
19 Nov 20241 years ago
Contract Period
2 Dec 2024 - 31 Dec 2025 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CITY OF BRADFORD METROPOLITAN DISTRICT COUNCIL
Contact Name
Not specified
Contact Email
tendering@bradford.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
BRADFORD
Postcode
BD1 1HX
Post Town
Bradford
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE41 Bradford
Delivery Location
TLE Yorkshire and The Humber
Local Authority
Bradford
Electoral Ward
City
Westminster Constituency
Bradford West

Supplier Information

Number of Suppliers
1
Supplier Name

OUT OF PLACE STUDIO

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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