Award

AHDB In-Market Representative for North America (covering dairy products)

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 4 releases in its history.

Award

26 Oct 2021 at 08:49

TenderAmendment

05 Aug 2021 at 09:02

TenderAmendment

07 Jul 2021 at 15:17

Tender

16 Jun 2021 at 13:23

Summary of the contracting process

The contract titled "AHDB In-Market Representative for North America (covering dairy products)" is initiated by the Defra Network eTendering Portal, focusing on marketing services within the dairy industry. This procurement process is currently at the award stage, with the contract awarded on 20th September 2021, and is set to run from 25th October 2021 to 31st March 2024. The contracting authority requires that the representative be based or have a commercial office in Toronto, Montreal, or along the East Coast of the USA. The tender process was opened using an open procurement method, with a contract value of £155,000 and a minimum value of £35,000, targeting suppliers registered on the relevant eSourcing platform.

This tender presents significant opportunities for businesses, particularly those that specialise in marketing services, export support, or related consultancy activities within the dairy sector. Companies with experience in establishing market presence and relationships within North American markets, specifically in dairy products, would be ideally positioned to seize this opportunity. The emphasis on digital strategies, market intelligence, and local promotional activities highlights the potential for growth and engagement in an expanding market for British dairy products in the USA and Canada.

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Notice Title

AHDB In-Market Representative for North America (covering dairy products)

Notice Description

AWARD NOTICE...CLOSING DATE AMENDED TO 12th AUGUST. AHDB are looking for an English speaking In-Market Representative to North America (USA & Canada markets) for British dairy products. These products will be from England, Wales & Scotland. AHDB require the representative to be based or have a commercial office in Toronto, Montreal or the East Coast of USA, evidence of this will be required as part of the award criteria. The successful representative will be expected to: - Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights - Identify and develop priority markets (East coast, West coast or specific states for dairy products) - Effectively maintain and build new relationships with relevant contacts in the US & Canada. Where appropriate, work jointly with them to increase market exposure and demand for British dairy products. - Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty. - Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products. - Support in-market exhibition activity. - Liaise with AHDB staff in areas such as media, PR, digital. Additional information: AWARD NOTICE...Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity 1. Register your company on the eSourcing portal (this is only required once) Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register Accept the terms and conditions and click 'continue' Enter your correct business and user details - Note the username you chose and click 'Save' when complete You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender Login to the portal with the username/password Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. Click the 'Express Interest' button at the top of the page. This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-fb3d8555-64e2-4e2f-94d2-a987af3b3a83
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d373469d-e647-48d9-8c9e-bbb41e42e995
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£155,000 £100K-£500K
Lots Value
Not specified
Awards Value
£185,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
26 Oct 20214 years ago
Submission Deadline
12 Aug 2021Expired
Future Notice Date
Not specified
Award Date
19 Sep 20214 years ago
Contract Period
24 Oct 2021 - 31 Mar 2024 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
KENILWORTH, WARWICKSHIRE
Postcode
CV8 2TL
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

PAUL BLAKE FOOD CONSULTANT

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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