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Media Planning, Buying and Digital Advertising Services - AWARD

University of Brighton

This public procurement record has 2 releases in its history.

AwardUpdate

17 Sep 2026 at 10:36

Award Notice
Award

17 Sep 2026 at 10:35

Award Notice
Summary of the contracting process

The University of Brighton appointed a lead media agency for core UK student recruitment. The service covers strategic and operational media planning, media buying, optimisation and reporting across paid media channels, with particular emphasis on digital advertising. The work is classified as advertising services and is delivered for the University of Brighton, based on Lewes Road in Brighton, with activity covering the United Kingdom and international markets including Europe, the Channel Islands, the Isle of Man, British Overseas Territories and the rest of the world. This is a services requirement for a single agency partner rather than a multi-supplier arrangement. It would suit an agency with higher-education recruitment experience and the ability to manage integrated paid-media activity across domestic and international audiences.

The procurement has been completed and awarded following a tender process. The University of Brighton selected SMRS Ltd on 23 July 2026. The awarded value is recorded as £0. The contract runs from 4 September 2026 to 3 September 2029. The tender submission deadline was 10 June 2026 at 13:00. The opportunity was evaluated for a single lead agency covering the full media planning, buying, optimisation and reporting requirement, with digital advertising a particular focus. The procurement was not identified as suitable for SMEs or voluntary, community and social enterprises. The recorded procurement method is ‘Other’, with no further method description. The award is active and the tender is complete.

For agencies that did not win, this award demonstrates an established university demand for a single strategic and operational partner covering the full paid-media cycle for student recruitment. A credible competitor for a future requirement would need to combine media strategy, channel planning, buying, optimisation and performance reporting rather than offer digital advertising in isolation. Relevant capability includes managing campaigns across multiple paid channels, using data to improve recruitment performance, and reporting clearly to a higher-education client. The international scope means experience of campaigns aimed at audiences in the UK and overseas would strengthen a proposition. The requirement also favours an agency with sufficient capacity to act as the lead partner, coordinate activity across markets and provide consistent account management and insight.

How relevant is this notice?

Notice Information

Notice Title

Media Planning, Buying and Digital Advertising Services - AWARD

Notice Description

The purpose of this specification is to appoint a single lead media agency partner for core UK student recruitment, to provide strategic and operational media planning, buying, optimisation and reporting services across all paid media channels, with a particular emphasis on digital advertising

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-fc7adc00-fec0-4a62-abe7-155e53172de9
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f214ef46-f5f3-4bb3-acd8-675e9854d6a1
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
17 Sep 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
23 Jul 20262 months ago
Contract Period
4 Sep 2026 - 3 Sep 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
University of Brighton
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
UK
Postcode
BN2 4AT
Postcode Area
Brighton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ2 Surrey, East and West Sussex
Small Region (ITL 3)
TLJ21 Brighton and Hove
Delivery Location
Not specified
Local Authority
Brighton and Hove
Electoral Ward
Moulsecoomb & Bevendean
Westminster Constituency
Brighton Kemptown and Peacehaven

Supplier Information

Number of Suppliers
1
Supplier Name

SMRS Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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