Award

Impact of Artificial Intelligence on the Consumer Journey

OFCOM

This public procurement record has 1 release in its history.

Award

12 Mar 2026 at 12:21

Award Notice
Summary of the contracting process

The procurement process initiated by Ofcom, titled "Impact of Artificial Intelligence on the Consumer Journey", falls under the market research services industry category. The tender focuses on understanding AI tools in the telecoms consumer journey, addressing both residential users and small to medium enterprises. The contract was awarded to Strat7 Limited, trading as Jigsaw Research, on 5th February 2026, with the contract period running from 11th February to 30th June 2026. This tender was conducted as a mini competition via Ofcom's Market Research Framework Agreement, with a total value of £102,060. It involves various delivery locations including the United Kingdom, Channel Islands, Isle of Man, and more.

This tender presents significant opportunities for businesses specialising in market research services, especially those adept at analysing consumer experiences and perceptions within regulated sectors like telecoms. Small and medium enterprises, as well as voluntary, community, and social enterprises, are particularly well-suited to engage, given the specific focus on diverse consumer experiences in AI technology. Companies with expertise in telecoms, consumer insights, and AI-driven market analysis can leverage this opportunity to expand their portfolio and demonstrate capability in handling complex consumer data across different global markets.

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Notice Information

Notice Title

Impact of Artificial Intelligence on the Consumer Journey

Notice Description

To better understand Consumers' understanding and experiences of AI tools, specifically related to their consumer journey in Telecoms markets. We also want to understand how these are evolving over time. 1. To explore consumers' understanding and experiences of AI tools across the consumer journey for telecoms services, encompassing broadband, mobile, landline, and bundles of these services and others, as distinct different categories. An important aspect for us to understand is if there are any service-specific differences to consumers' attitudes, awareness, and usage. 2. We are interested in both residential and SMEs' (defined as businesses with up to 249 employees) understanding, attitudes and experiences of AI tools in their consumer journeys, particularly how they differ from each other. 3. To provide context and depth to our findings, we want to compare participants' experiences of AI tools in telecoms with other sectors, particularly regulated sectors such as finance, utilities etc. This will help us to understand whether attitudes and expectations are shaped by broader experiences or if some aspects are unique to the telecoms markets. 4. To understand how experiences and perceptions are evolving over time, how their experiences of AI tools have developed recently, how they think AI is likely to develop in the next 12 months and what developments they would like to see that could improve the consumer journey in telecoms markets.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-fda0099c-27f8-4d8e-86fd-b09b55803e6e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/a1df1b9e-d038-40bb-aabe-8dfd02c86746
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Other - Mini Competition via Ofcom Market Research Framework Agreement
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£102,060 £100K-£500K
Lots Value
Not specified
Awards Value
£102,060 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
12 Mar 20262 days ago
Submission Deadline
14 Jan 2026Expired
Future Notice Date
Not specified
Award Date
5 Feb 20261 months ago
Contract Period
11 Feb 2026 - 30 Jun 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

STRAT7 LIMITED, TRADING AS JIGSAW RESEARCH

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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