Tender

Visitor Economy - Marketing Assets & Campaigns

WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING

This public procurement record has 1 release in its history.

Tender

25 Jan 2024 at 15:13

Tender Notice
Summary of the contracting process

The West Midlands Growth Company Ltd e-Tendering has initiated a tender process for "Visitor Economy - Marketing Assets & Campaigns" in the services category. The procurement stage is currently active with a tender deadline of February 26, 2024. The contract period is set to start from April 1, 2024, to March 31, 2025. The tender focuses on marketing services related to the enhanced profile and reputation of the West Midlands region, with a specific emphasis on domestic and international marketing campaigns.

This tender presents business growth opportunities for marketing agencies specialising in law, consulting, and advertising services. Companies with expertise in direct marketing, marketing management consultancy, and advertising services are well-suited to compete. The appointed supplier(s) will work closely with the West Midlands Growth Company to deliver campaigns and assets, aiming to increase awareness of the region's tourism offer and drive positive sentiments towards the West Midlands as a vibrant and desirable destination.

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Notice Information

Notice Title

Visitor Economy - Marketing Assets & Campaigns

Notice Description

On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands - the West Midlands Growth Company's business plan for July 2023 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region: The strategic objectives for the visitor economy through the Global West Midlands programme are to: o Enhance the profile & reputation of the region o Create & sustain vibrant destinations The appointed supplier(s) will take on the role of West Midlands Growth Company's strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs; o Domestic marketing campaign (LOT 1) o International marketing campaign (LOT 2) o Assets and collateral (LOT 3) which will result in increased awareness of the region's diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit. Additional information: Is a Recurrent Procurement Type? : No

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-fee0136f-f472-41b5-8ddd-3002f1ba4d4c
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/19080f97-b857-4d83-9fa5-bc7b64618d1d
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79340000 - Advertising and marketing services

79342000 - Marketing services

79342100 - Direct marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
25 Jan 20242 years ago
Submission Deadline
26 Feb 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Apr 2024 - 31 Mar 2025 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST MIDLANDS
Postcode
B4 6AT
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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